As part of its operational development following its recent European Championship title, Paris Basketball is proud to announce the appointment of Julien Jarouzet as Chief Marketing Officer.
An expert in digital transformation and sports marketing, Julien Jalouzet has a rich professional career with a strong track record in the world of sports and entertainment.
After spending time at Paris Saint-Germain, he joined AS Monaco as digital director. Julian played a key role in the club's rebrand and accelerated growth across all platforms. Currently, ASM boasts over 25 million subscribers overall. This is thanks to a change in strategy that has resulted in impressive results in terms of loyalty.
On Thursday 18 April, Paris Basketball welcomed the appointment of Julien Jarrouzet, whose valuable experience will further strengthen and accelerate the development of the brand at the heart of the project led by Eric Schwartz and David Kahn.
Paris Basketball Chairman David Kahn commented:
“We are very pleased to welcome Julien Jarouset to the Paris Basketball family. Julien is a proven marketing expert in the world of sports and entertainment, particularly in the areas of ticket sales, communications and branding. He is the perfect person to grow our digital marketing efforts.”
Julien Jarouset, new Chief Marketing Officer of Paris Basketball, said:
“After 15 years of marketing and digital experience with renowned and prestigious brands such as Paris Saint-Germain and AS Monaco, I am extremely proud to be part of one of the most ambitious sports projects in Europe. I will be dedicating all my expertise, energy and experience in marketing, branding, content and revenue to this unique project.”
