Here we take a closer look at the similarities and differences between Mailchimp and Constant Contact.
Starting price
Mailchimp's entry-level paid plan is called “Essentials” and costs $13 per month. It supports up to 50,000 contacts and 5,000 email sends per month. Constant Contact's basic plan is called “Lite” and is a bit cheaper at $12 per month, but it only supports up to 500 contacts and limits email sends to 10 times the number of contacts.
Free Plan
Mailchimp lets you start with a free plan, which may be sufficient if you have fewer than 500 contacts and just need basic email features. Constant Contact doesn't offer a free plan, but you can try the software for free for 60 days to decide whether you want to invest in a paid plan.
ease of use
Both Mailchimp and Constant Contact are user-friendly platforms built to help anyone create and send emails, even those without coding or technical experience. They walk you through the sign-up process and offer plenty of resources to help you with any questions or issues you may have.
Landing Page
Mailchimp's landing page builder allows you to design an unlimited number of landing pages and take your email campaigns to the next level. Multivariate and A/B testing features allow you to optimize your pages and increase conversions. Constant Contact also offers a landing page builder with a drag-and-drop editor. You can drag and customize different blocks and A/B test your pages.
Automation
Mailchimp's classic automations feature gives you the option to send targeted emails to contacts at specific times or when specific actions are triggered. Constant Contact's automations are a bit more advanced, especially if you invest in their highest-level plan, which lets you automate follow-up emails to contacts who didn't open your first email, abandoned cart reminders, birthday and holiday greetings, and more.
Reporting and Analytics
Mailchimp uses AI to share powerful insights into your email marketing efforts. It can make recommendations to improve open and conversion rates. Plus, you receive real-time statistics so you can pinpoint exactly what's working and what you need to improve. Constant Contact's reporting tools are a bit more basic, as they focus only on basic performance metrics like sends, open rates, and bounce rates.
template
If you choose Mailchimp's Essentials plan or a higher level plan, you'll have access to over 100 pre-built templates. Constant Contact offers far more customizable templates and has a search bar so you can quickly find a template that fits your specific email needs and preferences.
