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In this episode of Mediabrief.com's MEDIACAST podcast series, Jahid AhmedSenior Vice President and Head of Digital Marketing, HDFC Bankand his innovative End of fraudulent sales The episode celebrates his excellent and effective approach to digital marketing as well as his campaign to raise awareness about digital financial fraud. YouTube Vodcast,and Podcasts Available All Top Global and Indian Podcast Directory.
The impetus for this episode End of fraudulent sales The campaign stands out for raising important awareness messages and warnings about cyber fraud. Jahid's strategic approach of leveraging deepfake technology to mimic fraudsters demonstrates HDFC Bank's commitment to consumer protection. The campaign showcases how HDFC Bank and FCB Kinnect beautifully balance both creativity and responsibility in the highly regulated banking industry, and how their collaboration led to a thought-provoking, award-worthy campaign that garnered wide reach and positive reviews. The campaign is aligned with HDFC Bank's values and focuses on meaningful consumer engagement without commercial motivations, which led to high engagement and media coverage.
The campaign was so effective that it garnered 1 million views upon its launch and in fact, over 70 media outlets seriously and alarmingly reported that well-known actress Nora Fatehi had fallen victim to a cyber scam by a fictitious brand (one of which was later revealed to be a real creation for the campaign in which a deepfake video was also deployed).
Our conversations ranged from the approval process, the role of technology storytelling and the meticulous process of getting internal approval from the reputed bank to roll out the campaign. The entire process highlights HDFC Bank's proactive stance in tackling financial frauds by focusing first and foremost on responsibility, deploying and balancing the highly desirable traits of creativity and innovation in its strategic narrative, while always keeping the dignity, respect and purpose of a respected bank at the forefront.
Jahid also detailed the creation of deepfakes and fake domains to educate individuals about online scams, with a focus on raising awareness rather than selling products.
Jahid said that to make the campaign successful, discussions and collaboration between the two partners — HDFC Bank's digital marketing team and FCB Connect — was key, always with a focus on constructive ideas and alignment with the brand philosophy.
Our conversation also covers the challenges of digital marketing in the banking industry, the importance of staying on top of trends, and why maintaining mutual respect is essential for partner teams to work together to build the best agency-client relationships. The episode highlights how creative partnerships, strategic foresight, and technological advancements are key to effective marketing efforts.
What comes through is Jahid's belief that creativity, authenticity and a consumer-centric approach are essential to powering impactful campaigns and fostering partnerships.
Jahid also spoke about HDFC Bank's comprehensive digital marketing strategy that combines leveraging social media, nurturing talent through continuous learning and development, and significant investments in the bank's digital initiatives to drive business.
Young digital marketing expert, Jahid Ahmed, SVP and Head of Digital Marketing, HDFC BankHe shared his insights and inspiration on the ever-vibrant, evolving and crucial aspects of HDFC Bank, one of the most well-known and respected banking brands in India, and spoke about his role and approach to driving responsible and highly effective digital marketing. I hope you find this conversation as meaningful as it was for me and share it with others who can benefit from it. I would like to thank FCB for providing the location for the shoot and everyone for their valuable time and interest.
