Manila, Philippines – Online shopping has taken hold among Filipino consumers. Nielsen IQ It found that 67% of people who switched to e-commerce during the pandemic plan to continue shopping online in the future. For small and medium-sized businesses (SMBs), The key to unlocking business growth is Digital Marketing Strategies for Small Businesses.
As we move towards 2024, digital marketing trends are shifting to align with new consumer behaviors and technological advancements. This change presents a golden opportunity for small businesses to adapt and succeed. In this article, we explore the trends that will shape the digital marketing playbook for small businesses this year.
Five Digital Marketing trend Small and medium-sized enterprises This 202
1. Influencer marketing will continue to grow
In 2021,On Philippine social media platforms, increase In terms of the number of influencers, Facebook (67.06%), Instagram (37.42%) and YouTube (35.96%) top the list. Tick tock has become a significant player locally, rising from sixth to third place among the most used social media platforms from 2020 to 2021 thanks to the efforts of its content creators.
Arthur Fernandez, Chief Growth Officer JCurve Solutionsays influencer marketing is so popular because content creators can engage people and influence the purchasing decisions of their followers. “By working with the right influencers and content creators, you can technically target a specific demographic based on their content,” Fernandez said.
Influencer marketing will be key in 2024 SMB Online MarketingMany consumers trust influencers for product insights, making influencer campaigns valuable. In particular, the trend towards micro-influencers (those with 10,000-100,000 followers) highlights a shift towards authenticity and relatability, offering businesses a cost-effective and effective way to increase brand awareness.
2. Video Marketing Became Stronger than ever
YouTube content creators have dominated the “COVID era” with reaction videos, explainer videos, and compilation videos on every topic. For example, according to Hubspot, explainer videos are watched by 94% of video viewers and 84% are influenced to make a purchase. Tick tock In the world Recent That's why Instagram and other social media platforms have enhanced their apps to include features like live streaming controls and Reels.
With the rise of work-from-home small businesses around the world, more small businesses are turning to video to influence their audiences. “When it comes to (video) marketing trends, brands and businesses should always consider data and analytics,” Fernandez points out. “There's a lot of data available both internally and externally through various marketing platforms. The key is to identify how or what data should guide your campaigns and monitor it correctly.”
Given the The current state of digital marketing in the Philippines, Video marketing is more powerful than ever as small businesses embrace visual storytelling. The explosion of short-form video content caters to the short attention span of modern consumers. Digital Marketing for Small Businesses This trend highlights the need for easily shareable content, perfect for small businesses looking to engage with Gen Z and millennial audiences.
3. Google Search Has a Big Impact on Conversions
According to e-commerce company Transaction, 81% of shoppers research products online before buying. Fernandez He points out that local small businesses often neglect to provide vital information online: “You should provide your contact details, opening hours and other relevant information online through your social media pages and Google Business Profile listing. Nowadays, people start their research with search engines and social platforms, and if you don't have the right and basic information to begin with, you won't even be considered.”
Online Marketing Small and medium-sized enterprises Fernandez says you should consider Google's featured snippets: “When you type a query into Google, you've probably noticed that now you see different types of results. You see maps, you see question lists that drop down to show you the answers, and sometimes you see a piece of text highlighted at the top that answers your query. This is called a featured snippet, and it's designed by Google to help users quickly find the answers they're looking for. While companies can't tell you to be part of a featured snippet, there are optimization techniques you can use to influence it.”
another Digital Marketing Trends for 2024 Voice search optimization is essential for small businesses looking to increase online visibility and conversions. Research shows that 31% of mobile users now use voice search at least once a week. The growing popularity of virtual assistants like Siri and Alexa means that the way businesses approach digital content is changing.
Using conversational keywords and phrases that reflect natural conversation can ensure your small business is found by users using voice search. Digital Marketing Strategies for Small Businesses Voice search optimization will be a key part of digital marketing for small businesses in 2024 as it responds to changing consumer search habits and is key to reaching new audiences.
4. Enhanced e-commerce sites Intention Attract more potential customers
E-commerce sites Ongoing Use new technologies such as augmented reality to promote your products. For example, an online store selling sunglasses can show you whether a product will look good on you. Users upload their own photos to the site and select a pair of sunglasses to “try on” virtually.
E-commerce platforms that offer enhanced and highly personalized experiences will gain a larger customer base in 2024. With over 70% of consumers wanting personalized shopping experiences, businesses are turning to data analytics and AI tools such as chatbots for customized interactions.
Chatbots, in particular, are becoming a staple of digital marketing strategies, automating conversations and providing customers with instant, personalized service. This trend meets consumer expectations for customized shopping experiences and establishes personalized engagement as a key component of ecommerce success in 2024.
5. Artificial intelligence is here to stay SMB Online Marketing More efficient
Artificial intelligence (AI) and machine learning are enabling small and medium-sized businesses to streamline operations, personalize customer experiences, and engage like never before. The global AI marketing market is $40.9 billion by 2025It highlights the growing role of AI in transforming marketing and customer engagement strategies.
While some consumers prefer human interaction, AI technologies like chatbots meet the demand for real-time engagement, especially in customer service. These tools deliver personalized communication 24/7, meeting key consumer expectations.
AI in digital marketing goes beyond customer service. It also includes content creation, ad testing, data analysis, and more. It allows small businesses to offer customized services and compete on a level previously dominated by larger companies. For example, a small e-commerce platform could use AI to analyze customer behavior and customize marketing communications, significantly increasing engagement and conversion rates.
As AI continues to shape the future of digital marketing, it's important to focus on responsible AI, legal compliance, and data ethics. These considerations will ensure that AI applications in marketing not only drive business success, but also maintain trust and transparency with consumers.
Deciding your career path Digital Marketing for Small Businesses Philippines
The growth of influencer marketing, video content influence, SEO, AI integration, and enhanced e-commerce experiences are shaping the future of digital marketing for Philippine SMEs. These trends are paving the way for success while also highlighting a shift towards personalized and efficient marketing strategies.
By adopting these strategies, SMEs have a huge opportunity to connect with their audiences in innovative ways, drive growth, and increase customer satisfaction in 2024. The key to success lies in continuously adapting, learning, and innovating, which indicates that the future of digital marketing for SMEs in the country is promising.
JCurve Solution The parent company of Digikprovides full-service marketing capabilities to businesses looking to improve their current market position or enter new markets..
