Social media marketing is more than just posting content on social media platforms. Social media managers, marketers, and creators also develop brand strategies, analyze competitors, research audiences, track metrics, and choose the right tools. While there are many social media marketing tools you can add to your toolkit, we believe the following tools are essential for digital success:
These tools create a seamless pipeline from strategizing to measuring success. In this article, we introduce five essential social media marketing tools that can help you organize, optimize, and implement your marketing strategy, and measure your digital growth.
At Metricool, we use the following tools almost daily to communicate effectively with our team, ensure projects start on time, and schedule content in advance, so we can spend more time fine-tuning our product and creating valuable content that resonates with our audience.
Here are the 5 must-have digital marketing tools for social media managers, marketers, brands, and creators in 2024.
Asana for project management
The first tool is Asanais a project management and workflow tool. The main features of this tool include template creation and task assignment for a seamless work system. Organize your work the way you like and automate routine tasks with customized labels and rules. If you're a color-coded type, you'll love Asana. Choose a color for your projects and create subsections to layout each project.
Add widgets to Asana, including goals, tasks, and a private notepad for daily notes and processes. This team-friendly tool helps you keep everyone on the same page by mentioning team members, assigning roles, outlining projects, and adding resources. You can also collaborate with external partners by sharing read-only links.
The tool also offers a tracking and reporting dashboard for evaluating product launches, expenses, task completion, and project revenue. If you love metrics, this tool is definitely for you.
Asana pricing starts from $0/month for individuals and small teams to $24/month for large enterprises managing teams and departments. Considering that project organization is managed within the tool, the price is affordable for teams of all sizes.
Slack for team communication
Asana works hard on project communication, but day-to-day team communication is lacking. slack It's handy. Channels keep your team organized so messages appear in the right place. Whether you create them for each project, topic, or team, each channel can be customized.
You can also create dedicated channels for external partnerships without any confusion and use direct messaging for private communication. Slack's large integrations include everything from Google Drive to Asana to Zoom, making it easy to plug in projects, files, and meeting links. Slack's Workflow Builder feature allows you to automate messages and processes with drag-and-drop functionality.
If you're going out, update your status when you're away, and when you come back, find all the mentions and messages you missed. Activities Don't miss any notifications with Tabs.
Slack offers a free plan and premium plans starting at just $4.38 per month. This affordable tool will transform the way you communicate with your team and partners.
Canva for content creation
Canva is an innovative design tool that doesn't require extensive design knowledge to create powerful graphics and content. You can create a design from scratch or choose one of thousands of pre-made templates.
Customization Brand Kit Canva allows you to reflect your company colors, logos, fonts, brand voice, photos, graphics, and icons, so all your branding information is stored in one place, making it easy to pull elements from your kit.
When you create a new design, Canva pre-formats the size based on the content you want to post. For example, if you select “Instagram Story”, you'll be presented with a blank 1080 x 1920 pixel design that you can create and download with no fixed dimensions.
Want Canva to create your design for you? Canva's AI Magic Studio It will make your design process even faster, allowing you to create images and videos from text ideas, edit visuals to perfection, and generate new content ideas.
The best part about Canva is that you can bring your designs directly into Metricool and schedule your content seamlessly. Instead of having to download and re-upload your designs, our integration brings Canva into Metricool. Read this guide to learn more about how the integration works.
Canva has free tools, and you can also upgrade to premium to access advanced features.
CapCut for video editing
Let’s be honest, video editing is tedious and time-consuming. That’s why Cap Cut is a social media game changer. This free tool has a user-friendly interface that makes editing videos quick and easy. Download it to your mobile device and edit on the go or use the desktop version of the tool.
Powerful features include background removal, AI color correction, and auto-generated captions. Pre-made templateseffects, filters, animations, etc. With all these free tools available, you don't need expensive video editing tools.
CapCut is especially useful for short video editing for TikTok and other platforms, as you can find other users' CapCut templates directly on the network. Look for the CapCut template label in your TikTok content to use and replicate your videos with pre-made templates.
For a walkthrough of the platform and more tips on how to use CapCut for video editing, be sure to check out the following video:
⭐ CapCut Tips for Professional Video Editing ⭐
The fifth and final must-have digital marketing tool is Metricool, which lets you handle your social media management in one place. The tool is free, and you can upgrade your plan based on your brand's goals and needs. It connects to over 9 social media channels, avoiding jumping between platforms and allowing you and your team to manage social in the same place.
Some of Metricool's favorite features and characteristics include:
- Schedule and auto-publish content to multiple platforms at once
- Analyze the metrics of your content and your competitors' content
- Social media messages and comments in one inbox
- Creating Google and Meta Ads ad campaigns
- Download now Social Media Report PDF or PPT format
- Design a personalized in-profile link page to drive traffic
- Find the best posting times for your audience
- optimization Content Approval Workflow
- Integration with digital marketing tools like Canva, The Pierreand Looker Studio.
Again, Metricool is free (for life), so you can create an account right now and start using your new social media friends.
