Russian River Brewing Company – Digital Marketing & Events Specialist – Brewbound.com Craft Beer Jobs

Russian River Brewing Company is looking for a Digital Marketing and Events Specialist to join their team.

We are looking for candidates who embody enthusiasm, creativity, meticulous attention to detail, active community involvement and a deep love of craft beer.

If this applies to you, please apply through our website.

Careers

summary

The role will be primarily responsible for supporting the brewery owners and other managers with digital marketing, creative content development, coordinating and working on internal and external communications, media, onsite and offsite events.

We are looking for candidates who embody enthusiasm, creativity, meticulous attention to detail, active community involvement and a deep love of craft beer.

Duties and Responsibilities

The following reflects management's definition of the essential functions of this job, but does not limit the tasks that may be assigned: Management may assign or reassign duties and responsibilities to this job at any time, for reasonable accommodation or other reasons.

• We respond to all DMs daily and monitor our social media accounts by liking and replying to comments and questions on Facebook, Instagram, X, Untappd and other media platforms to ensure content is legal and appropriate.
• We regularly analyze data from social media accounts and provide valuable information to management on a monthly basis.
• Work with owners to create social media schedules and content
• Follow the instructions to create print and digital ads
• We help with creating POS for sales teams and events, updating and maintaining the “Beer Bible”, creating and editing logos, and other creative assets as needed.
• Monitor all Google, Yelp and other online reviews, share them with management and respond as appropriate.
• Ensure our company information, including hours of operation, is accurate on all online platforms (Google, Yelp, etc.).
• Monitor social media and the web for unauthorized use of RRBC products, images and intellectual property
• It monitors, analyzes, and shares information collected from websites like Untappd, Beer Advocate, and Reddit.
• Make sure your company website always has accurate information, such as hours of operation, current beer descriptions and availability, tour schedules, and private event inquiries.
• We will update the list of on-premise and off-premise accounts that sell our beer in California and outside of the state.
• Respond to media inquiries in a timely and professional manner and schedule interviews and photo shoots with brewery owners as needed.
• Assist with media outreach, including sending beer samples for reviews and articles
• Responds to general customer service, media, donations and personal inquiries via email, direct mail and phone messages in a timely and professional manner and routes to appropriate manager/department.
• Responding to, coordinating and managing donation requests
• Coordinating and representing the company at outside events such as beer festivals and other non-profit events, including setting up and taking down all brewery-owned equipment.
• Responding to local event/private party enquiries
• Effectively plan, manage and handle the various aspects, budgets and logistics associated with a successful onsite event or private party.
• Keep your events calendar up to date and share it with both team members and management.
• All other duties as assigned.

Supervisory Responsibility

This position will not have regular direct reports and will supervise employees who will be working special events.

Knowledge, skills and abilities

• A comprehensive understanding of alcoholic beverage regulations as they relate to the marketing, advertising and service of alcoholic beverages is essential.
• Ability to track expenses and work within a budget
• Analyze marketing metrics and make recommendations
• Demonstrate the ability to work independently as well as as part of a team in a fast-paced environment.
• Excellent organizational, prioritization and time management skills.
• Excellent verbal and written communication skills, professional and friendly demeanor.
• Must be able to maintain a high level of attention to detail.
• You must be creative and be able to create/edit content for social media, ads, flyers, etc.
• Possess clear and excellent professional communication skills, both verbally and in writing
• Strong customer service orientation and ability to build and maintain good relationships with guests and co-workers.
• Excellent organizational and time management skills with the ability to effectively prioritize tasks and manage multiple deadlines.
• Versatility, flexibility and a willingness to work enthusiastically within ever-changing priorities

Qualifications

• Commitment to Excellence, Community, Quality and Safety
• Excellent verbal and written communication skills, professional and friendly demeanor.
• Foreign language skills a plus
• A creative, flexible and innovative team player
• Professional appearance and demeanor
• Qualifications for application should include passion and enthusiasm for craft beer, unwavering focus, natural creativity and an always positive attitude.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years experience in marketing/communications
• Must be 21 or older
• Ability to work autonomously with minimal supervision.
• You must be able to speak, read, write and understand the primary language used in the workplace.
• Valid California Driver's License, DMV Record, Reliable and Insured Vehicle
• Proficient in Adobe, MS Word, MS Excel, MS Outlook
• Advanced skills in Adobe Illustrator/Photoshop/Lightroom and/or Canva
• If both off-site and on-site events are scheduled, evening and weekend work will be required
• The employee is occasionally required to lift and/or carry up to 60 pounds and manipulate and move up to 155 pounds.

Physical demands and working conditions

In the professional environment of an office environment, employees in managerial positions face certain physical demands and working conditions, including:

• Sitting and standing for long periods of time: Administrative work often requires long periods of sitting at a desk, operating a computer and working on paperwork, necessitating ergonomic considerations and occasional breaks to move around. As the role requires employees to stand for long periods of time while working, footwear must be durable and comfortable.
• Repetitive tasks: Data entry, filing and other administrative tasks can involve repetitive motions, such as typing and filing, which can lead to strain and discomfort if proper ergonomic practices are not implemented.
• Heavy lifting and physical labor: The employee engages in work that involves lifting and moving heavy items, including equipment, raw materials and finished products, which requires physical strength and proper lifting techniques.
• Screening time: Administrative work typically involves heavy use of computers and other digital devices, which can result in long periods of exposure to screens and lead to eye strain.
• Indoor environment: Office employees work primarily indoors and often in temperature- and humidity-controlled environments, which may require adjustments to artificial lighting, noise and air quality.
• Outdoor work: Outdoor activities are essential and employees will be exposed to a variety of weather conditions including heat, cold, rain, snow, etc. Employees must be prepared to work in all weather conditions and dress for comfort and safety.
• Noise Exposure: Employees will be exposed to noise from industrial brewing equipment, kitchen equipment, conversations and background music and will require the ability to concentrate and communicate effectively in the face of noise.
• Time Management: This job requires effective time management skills to balance client meetings, travel time, administrative tasks, and sales goals. Employees must prioritize activities to maximize productivity and achieve sales goals.
• Regular communication and coordination: This role requires effective communication skills and professionalism as you will frequently interact with colleagues, customers and vendors via phone, email and in-person meetings. You will also be required to resolve conflicts and ensure smooth running, requiring strong leadership, interpersonal and organizational skills.
• Customer interactions: You'll interact directly with customers and prospects, conducting sales presentations, negotiating deals, and addressing customer inquiries and concerns. This requires excellent interpersonal skills, effective communication, and the ability to build and maintain customer relationships. You'll participate in promotional events, trade shows, or product launches to increase brand awareness and generate sales leads. This may include setting up a booth, distributing marketing materials, and interacting with event attendees.
• Schedule flexibility: Depending on the needs of the organization, administrative personnel may work standard hours or a schedule that includes nights and weekends to accommodate business demands. Travel to various locations, work sites, or events may be required based on business needs.