Stock Images Market Size Expected to Increase by USD 1.71 Billion Between 2024 and 2028; Rising Popularity of Stock Images in Digital and Social Media Marketing Driving Market Growth, Technavio

new york, June 7, 2024 /PRNewswire/ — The global stock image market size is 1 dollarAccording to Technavio, the global stock image market is projected to reach $710 million between 2024 and 2028. The market is estimated to grow at a CAGR of 6.56% during the forecast period. The growing popularity of stock images in digital and social media marketing is driving the market growth, which is driving increased investment in related business portfolios. However, declining profit margins are a challenge. Key market players include Adobe Inc., Alamy Ltd., Arcangel Images Inc., Can Stock Photo Inc., Canva Pty Ltd., Cimpress Plc, Depositphotos Inc., Design Pics Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Getty Images Holdings Inc., IMAGE SOURCE LTD., Inmagine Lab Pte. Ltd., Pixabay GmbH, PIXTA Inc., Robert Harding Picture Library Ltd., Shutterstock Inc., and Vexels Inc. SA.

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Key Market Trends Driving Growth

The global stock image market is on an upward trend as vendors invest in related business portfolios to improve customer experience. This strategy supports business expansion, growing customer base, and expanding product offerings.

Strategic partnerships and alliances allow for increased market share, improved products, and wider geographic reach. Vendors are also collaborating with sports companies to expand their product lines and distribute them globally. These investments and portfolio expansions will drive the market growth during the forecast period.

The digital marketing industry has seen a significant increase in the use of stock images for various business needs. Marketers are turning to the stock image market to find high-quality images that can help boost their online presence. Recent trends show a growing demand for images that portray diversity and inclusivity. Brands are looking for authentic, relatable images that resonate with their audience. Additionally, the use of stock images is on the rise for social media marketing and content creation.

Producers focus on creating modern, contemporary images that can be used across a variety of platforms. Using stock images has become more cost-effective, as many platforms offer affordable prices and subscription plans. Overall, stock image marketplaces are an essential tool for businesses looking to create compelling and effective marketing campaigns.

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Market Challenges

• The global stock image market is seeing a decline in the average price of images due to changing consumption and technology patterns. The rise of the internet and the advent of advanced software have reduced the need for delivery of physical products.

• Increased availability of images from digital cameras and photo-sharing platforms has resulted in supply exceeding demand. This oversupply has led to fierce competition and price wars, reducing profit margins for service providers. Business customers prefer affordable royalty-free images, limiting market growth.

• In the business world, having access to high-quality stock images for marketing campaigns and presentations is essential. But finding the right images to fit your brand and message can be difficult. With a wealth of options available online, it's important to consider factors like licensing, cost, and image quality. Brands also need to ensure they're not infringing on intellectual property rights.

• Additionally, a constant infusion of fresh, relevant imagery is required to keep up with trends and stay ahead of competitors. The stock photography market offers a solution, but leveraging it can be complicated. Brands need to carefully evaluate their needs and budgets to make an informed decision.

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Segment Overview

1. application

• 1.1 Edit
• 1.2 Commerce

• 2.1 Still Images
• 2.2 Video

• 3.1 North America
• 3.2 Europe
• 3.3 Asia-Pacific
• 3.4 middle east and Africa
• 3.5 south america

1.1 Edit – The editorial segment is the largest application area in the global stock imagery market. These images are primarily used in publishing industries such as magazines, newspapers, and books to enhance stories. These images marked as editorial cannot be used for commercial purposes. The publishing industry relies on editorial images to increase content retention, which has led to an increased demand.

Categories include celebrity images, explanatory scenarios, and content-rich images. There are two types: documentary images and illustrative editorial images. The increase in the number of publishers, news outlets, bloggers, and blog readers is the primary driver of growth. Although the number of newspaper and magazine subscribers is declining, the editorial segment is expected to continue to grow, albeit at a slower pace than the commercial segment.

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Research Analysis

The stock photography market refers to an industry where photographers sell their original work as digital files for various commercial uses. This market includes a wide range of photography styles, such as macro stock photography and mid-stock photography. Image creators can sell copies of their images on stock media websites and reach a wide audience in industries such as digital marketing, e-learning, etc.

The potential for growth in this sector is huge, as businesses continually seek visually appealing content to boost their online presence. Prices for stock photos vary, with some photographers offering exclusivity for their images at a premium, while others offer more affordable mid-tier options. Regardless of pricing structure, the stock photography industry remains an essential resource for professionals in need of high-quality photographs.

Market Research Overview

The stock image market refers to an industry where businesses and individuals purchase images for a variety of uses, including websites, advertising, and marketing materials. These images come in a variety of formats, including photographs, illustrations, and vectors. The market caters to a variety of industries, from technology and healthcare to education and finance. The growing demand for high-quality, authentic, and culturally relevant imagery is driving the growth of this market.

The use of digital platforms and social media has further increased the demand for stock imagery. The market offers flexible licensing options, including royalty-free and rights-managed, to accommodate different budgets and usage requirements. The market is characterized by constant innovation, with technological advancements allowing the creation and delivery of increasingly realistic, high-resolution imagery.

table of contents:

1. Executive Summary
2. Market situation
3. Market size assessment
4. Past market size
Five Forces Analysis
6. Market Segmentation

• application
• product
• Geography
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• south america

7 Customer Environment
8. Geographical Landscape
9 Drivers, Challenges and Trends
10. Company Status
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Its research and analysis focuses on emerging market trends, providing actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market position.

With over 500 expert analysts, Technavio's report library contains over 17,000 reports covering 800 technologies across 50 countries. The company's client base comprises of businesses of all sizes, including over 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify existing and potential market opportunities, and evaluate their competitive position within a changing market scenario.

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