Digital marketing for hotels is constantly evolving and fast-paced, so maintaining momentum is key to navigating the challenges and opportunities you face. At Newport Hospitality Group (NHG), we achieve success by adopting three core principles: methodical execution, continuous optimization, and constant innovation. Our business is about people, and our digital strategy is no exception. It's about connecting with our guests in meaningful ways and delivering experiences that exceed their expectations.
Planned execution is the cornerstone of our digital approach. Each step of a project is carefully considered and executed. From SEO optimization and paid media campaigns to creative advertising and social media marketing, we are constantly testing and planning to engage and captivate our audience. Are you using the right tools for the right results? At our hotels, guests have 10 minutes to form a first impression. In the digital world, that first impression is often formed in 2.6 seconds in the digital lobby, i.e. on the hotel's website. We need to deliver memorable, impactful marketing across all digital touchpoints. From personalized email campaigns to targeted social media ads, we strive to connect with the hotel's audience in meaningful ways that resonate with them.
Continuous optimization is essential to excel in the digital environment. We understand the importance of leveraging data and insights to refine your strategy. Rigorous, ongoing evaluation of performance metrics gives you valuable insight into what's working and what's not. This allows you to make informed decisions and adapt your approach in real-time, constantly improving for success. Whether we're analyzing website metrics or tweaking ad campaigns, we're committed to staying agile and responsive to changing market trends.
The word “accommodations” is embedded in the word “accommodating.” As hotel digital platforms, brands, and tools evolve, we must be conscious and fearless in finding and adapting to each hotel's unique formula for success. We embody the belief that we all want to do the right thing. Our team cares. If something new is an improvement and necessary for a particular hotel, for example a vanity website or outlet site, a new logo design, or a new message, we want to do it in the best way possible for sustainable success. Newport's founders fostered this culture of always doing the best they can. Many of our efforts, such as blogs and influencers, take time to see results. With this consistency, we strive to continue learning what works.
Constant innovation is what drives our pursuit of excellence. We are constantly exploring new technologies and tools to enhance our digital presence. One such innovation was the implementation of collaboration tools with hotel marketers, which not only streamlined the service process but also improved the workflow and quality of advertising copy. Moreover, this holistic approach to digital marketing extends beyond traditional channels. We leverage interactive content, review enrichment, annual audits, channel management, and reporting to provide a comprehensive solution that delivers results.
We understand the importance of working efficiently, especially in a digital environment where speed and agility are paramount, which is why Newport has integrated digital marketing into our commercial strategy, aligning it with revenue and sales activities whilst facilitating close communication with hotel teams to maximise results.
In our drive for continuous improvement, rigorous, ongoing evaluation is the backbone of our digital marketing. It is our drive for excellence and the secret sauce that drives us to constantly improve our strategies and processes. Our talented digital team is at the heart of this drive, and they are not afraid to make mistakes in order to do the right thing. They are not afraid to experiment, learn from their mistakes, and continuously innovate. Methodically analyzing data and insights gives us valuable knowledge to guide our decisions and move forward. As I often teach, “We believe in the power of trial and error; not to avoid mistakes, but to learn from them quickly and effectively to achieve better results.” Our commitment to evaluation allows us to constantly adapt and evolve, staying ahead of the curve in a constantly changing environment.
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About Newport Hospitality Group
Founded in 1991, Newport Hospitality Group, Inc. (NHG) is a leading hotel management company specializing in both select and full-service hotels. With a strong presence, NHG oversees the operation of 50 hotels across the U.S. NHG's extensive portfolio ranges from independent boutique hotels to well-known brands such as Hilton, Marriott, Hyatt, Wyndham, Choice and IHG, including Hampton Inn & Suites Jackson, TN.
NHG prides itself on delivering superior outcomes for property owners, fostering unparalleled guest experiences and fostering rewarding careers in the hospitality industry. The company's comprehensive services include new hotel development and acquisitions, targeted local market sales strategies, rigorous revenue management, strategic purchasing and transformational capital renovation projects.
To learn more about NHG's exceptional service and track record, visit nhghotels.com.
