Challenger network Stagwell today announced the addition of four independent agencies in Asia Pacific to its growing global affiliate network, including Agency in Singapore, Arena Media in Dhaka, Bangladesh, Lodestar Marketing in Bangkok, Thailand, and R&D Online Marketing Services in Beijing, China.
The four new affiliate partnerships strengthen Stagwell's reach in the Asia-Pacific region and add full-service advertising and design, digital experience and affiliate marketing capabilities to the network's suite of client solutions. The network now has more than 25 affiliate partners in Asia.
“We're excited to add the proven track record and deep regional expertise of Agency, Arena Media, Lodestar Marketing and R&D Online Marketing Services to our global affiliate program,” said Randy Duax, Stagwell's managing director, Asia Pacific.
“These four affiliates strengthen Stagwell's commitment to elevating clients' businesses with agile, data-driven and culturally relevant marketing solutions.”
New Stagwell Affiliates
Speaking about the new additions, Stagwell said:
Distributor – Singapore
Agency is a Singapore-based design firm that specializes in combining design and strategy to create impactful, future-focused business solutions, including strategic and insight-driven design solutions, user experience and impactful engagement, change management and organisational transformation.
The company has received numerous local and international awards, including Fast Company's Best Design Asia Pacific at the Innovation by Design Awards 2023. The company's clients include Banyan Tree, Meta, Sears Healthcare, Singapore Press Holdings and various government agencies in Singapore.
“Joining the Stagwell Global Affiliate Network marks an exciting milestone for us. By adding strategic design as a key tool in our creativity, we look forward to working with this dynamic group of companies to create greater value for our clients and their customers,” said Rishan Soh, co-founder of the agency.
Arena Media – Dhaka, Bangladesh
Arena Media is a dynamic advertising agency providing innovative and impactful solutions in the fields of creative services, media and public relations since 2009. With diverse capabilities to meet the evolving needs of its clients, Arena works with local and global brands such as Audi, British Council, Renaissance Hotels, Emami, RSPL and YC.
“We are excited to join Stagwell's prestigious global network and look forward to fostering collaboration with those who are at the forefront of challenging and transforming the art and science of marketing,” said Mazharul H. Chowdhury, Group Managing Director, Arena Media Bangladesh.
“As Bangladesh is one of the world's fastest growing economies, we are ready to leverage our local expertise and provide unique insights to power data-driven, culturally appropriate marketing solutions to drive business growth across the globe.”
Roadster Marketing – Bangkok, Thailand
Founded just three years ago, Lodestar Marketing has gone from strength to strength with its regional yet local approach. The company is Southeast Asia's leading affiliate and partnership marketing agency, with its founders having worked in the channel since 2000. The company works with a number of clients in the region, including Puma, Kaspersky, and Allianz Insurance.
Jesper Kauth, managing partner at Lodestar Marketing, said: “This is a very exciting partnership for us, as it gives Lodestar Marketing direct access to businesses within Stagwell and vice versa, allowing us to provide channel support and growth. We look forward to the opportunity to contribute to increasing revenue for clients within the group.”
R&D Online Marketing Services – Beijing, China
Founded in 2001, R&D Online Marketing Services is a technology-enabled digital agency providing end-to-end brand storytelling and sales integration services in the areas of social media and e-commerce. The team collaborates across industries with brands such as China Telecom, Maybelline, Mercedes-Benz, Microsoft and Schwarzkopf.
“We are excited to partner with Stagwell, which will enable us to leverage Stagwell's extensive global network and innovative marketing solutions to expand our services not only within China but also overseas,” said Tony Tan, Managing Partner of R&D Online Marketing Services.
“Riding on this trend, we are poised to help Chinese brands expand into overseas markets and deliver their unique value proposition to audiences around the world. Together with Stagwell, we are committed to driving our clients' growth and success on the international stage.”
Stagwell Asia has regional offices in Singapore and Malaysia and over 25 affiliate partners in Asia. With a network of around 80 affiliates across APAC, EMEA, LATAM and North America, Stagwell's global affiliate program solidifies the network's operational reach in around 100 countries.
Through its Global Affiliate Program, Stagwell offers full-service capabilities around the world, ensuring clients receive services and solutions tailored to their priority markets. The program is a win-win arrangement for both Stagwell and its affiliates, expanding the reach of affiliate agency opportunities beyond local markets while supporting Stagwell's expansion goals.
