Santa Clara, CA (PRWEB) April 17, 2009 – TiE Silicon Valley will host TiEcon 2009, the world's largest entrepreneurial conference, at the Santa Clara Convention Center from May 15-16. Position2 has been selected as the agency to drive the strategy and execution of a search and social media marketing campaign to maximize TiEcon 2009's online visibility.
Position2 aims to inform the world of the ultimate TiEcon 2009 stimulus package – an audience equipped with all the resources to inspire the dreams of bold entrepreneurs. Position 2 will use its expertise in PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization) and SMM (Social Media Marketing) to promote what's coming up at TiEcon 2009, using marketing techniques that are crucial for start-ups.
“The hallmark of successful startups has always been slick bootstrapped marketing,” says Niraj Swarup, marketing chair, TiEcon 2009. “Today, entrepreneurs need to deploy sophisticated search and social media marketing to realize their dreams and make their businesses successful.”
“The world is spending more time online for a variety of reasons, and the phenomenon of social networking is blurring the lines between the personal and the professional,” says Rajiv Parikh, CEO of Position2, Inc. To promote their company, build their brand, and attract potential employees, partners, funding, and customers, startups need to implement a well-thought-out strategy for the online world that goes far beyond a great website.
Rajiv Parikh had this to say about his company's goals for TiEcon: “We are thrilled that a sophisticated, tech-savvy group like TiEcon 2009 chose Position2 to help them increase their online presence and visibility. As a fast-growing startup ourselves, we are passionate about TiEcon 2009's mission. Our goal is to help clients like TiEcon get found by entrepreneurs and investors through Google searches and social networks like LinkedIn. “We are also working behind the scenes to optimize the TiEcon 2009 website for search engines (SEO) and are considering a PPC paid search advertising campaign.” Position2 contributes to the efforts of TiEcon's dedicated group of volunteers, who are diligently leveraging their personal and professional networks to maximize TiEcon 2009's social media presence.
TiEcon 2009 is the 16th annual conference of the TiE entrepreneurs' group. In addition to structured networking sessions and interactions with some of the world's leading venture capitalists, conference attendees will hear from inspiring business leaders such as Brad Smith, CEO of Intuit, Reid Hoffman, founder, chairman and CEO of LinkedIn, Hans Morris, president of Visa Inc, and Vivek Ranadive, CEO of TIBCO.
TiEcon 2009 will feature five conference tracks targeting each of the major technology areas: Internet Infrastructure, Consumer Web, Cleantech, Wireless, and Software. Each track will feature intensive panel discussions, CEO presentations, and networking lunches. Several business boot camps will teach functional specialists a broad range of business fundamentals to launch successful entrepreneurial ventures.
As part of TiEcon 2009's goal of fostering entrepreneurship as the ultimate economic stimulus, three new initiatives will be highlighted.
1. PowerConnect: Networking focused in each of the five conference tracks to allow entrepreneurs to connect with industry experts, venture capitalists, consultants and peers within the industry.
2. TiE50: Presenting the 50 most promising startups across five conference tracks.
3. Business Boot Camp: Six working sessions led by seasoned entrepreneurs covering topics such as fundraising, cost-effective visibility through guerilla PR and social media marketing, building a team, dealing with legal issues, and driving sales.
Register now for TiEcon 2009 by visiting TiEcon.org or calling 408-567-0700.
You can follow TiEcon 2009 on Twitter (www.twitter.com/TiEcon), LinkedIn (http://tinyurl.com/TiEconlinkedin) and Facebook (http://tinyurl.com/TiEconfacebook).
About TiE:
TiE is a non-profit, non-political, non-religious global organization committed to developing entrepreneurs through an international network sponsored by top venture capital firms and Fortune 500 companies.
TiE has 53 chapters in 12 countries, with 1,800 experienced entrepreneurs and business executives as founding members and 12,000 aspiring entrepreneurs and professionals as members. www.TiEcon.org
About Position2, Inc.:
Position2, Inc. With a team of over 75 advertising, marketing, creative and technology people, Position2 focuses on “ambience and intent” marketing using search and social media messaging and information highly relevant to a target's specific stage in the decision cycle and their explicit or implicit intent.
Position2 is a pioneer of a new breed of knowledge process outsourcing and was one of the first companies to focus on offshore marketing services. The company is thriving with in-house developed technology, processes and client delivery mechanisms serving clients in the US and around the world from its operations center in Bangalore and its Silicon Valley office. Funded by Accel, Position2 quickly gained a diverse client base ranging from Fortune 500 companies to fast-growing VC-funded Silicon Valley startups. Since its seed stage investment, the company has achieved 100% cash flow positive year-over-year growth. www.position2.com.
