AI email generators help you create better emails faster.
Well-written emails can be highly effective in helping organizations attract new customers and retain existing ones. Conversely, poorly written emails can reduce conversions and ultimately scare potential customers away from your brand. Unfortunately, writing the right email isn't always easy. Writing an effective email requires skill, knowledge, attention to detail, and a significant amount of time. But new AI email generators promise to streamline the process of creating engaging, effective emails with relatively little effort and time. Here, we look at what AI software for email can actually do and introduce some of the leading products on the market.
What is AI email assistant software?
AI email generators, also known as email assistants or email writers, aim to automate the process of creating marketing emails and other emails, optimizing the results to improve open rates, engagement, and conversions.
Email generators work on a similar principle to AI text generators such as ChatGPT, but are specialized for creating emails. They are based on machine learning and natural language processing algorithms, analysing what is needed in terms of purpose and writing style, length, language, etc., based on user prompts. They then draft using a large dataset of previous emails with similar requirements, as well as other data provided by the user, learning from user feedback over time. Emails can be segmented and personalized for different customer demographics using the same techniques, based on data provided about individuals or customer groups.
How can AI improve email?
AI email generators do more than just create the emails themselves: As we've seen, they can also segment your subscriber list and personalize messages for individual prospects and customers, optimize subject lines and calls to action, and schedule emails for the most appropriate times.
But its main function is, of course, creating content for your emails. Here, you not only save time, but also improve the quality of your emails. It makes sure the tone and style of your emails are right, helping you create a professional image and a consistent brand identity. It also offers suggestions when prompted, which is very helpful in case of writer's block. Most AI email generators can perform A/B testing, evaluate the performance of emails with different content variations and optimize them in real time. All these features allow you to optimize over a longer period of time, based on the success (or failure) of previous emails.
Top AI Email Generators
There are a ton of different AI email generators on the market, ranging from free products to very advanced (and often expensive) subscription packages, and many of them can also create other types of content.
Some of the most popular email generators include:
Luttre
One of the most affordable products on the market, Rytr offers over 30 use cases and templates, as well as formatting options, a plagiarism checker like AI content detector, and custom use cases.
One of the most widely used AI email generators on the market, Rytr can generate a wide range of content, including not only emails but also articles, social media posts, etc. There are a variety of pricing plans available, ranging from a basic free version to a premium package that costs just over $24 per month.
After selecting a language, users can choose from over 20 preset tones of voice, ranging from “formal” to “casual,” funny to inspirational, or create their own. They then provide phrases, sentences, and keywords as starting points and choose how “creative” the AI can be. Editing tools include the ability to shorten, expand, improve, and change various elements. Rytr can create up to three variations of the same content and has a range of formatting options and a plagiarism checker. The package has received high marks on review sites, with praise for its high-quality content and effectiveness of multi-channel promotion.
jasper
Jasper offers a wide range of templates for blogs, websites, ads, emails, etc. It integrates with Grammarly, includes a plagiarism checker, and also supports voice prompts.
The basic Creator pricing plan is $39 per seat per month, while the Pro version adds brand voice and other features for $59 per seat per month. There is also a Business package that is tailored for organizations and includes additional control, security, team training, and technical support. It is highly rated for email marketing campaigns, including A/B testing for subject lines, calls to action, and email body content. For example, the company claims that customer Goosehead Insurance saw a 22% increase in email click-through rates after incorporating the package into their marketing workflow. Jasper is also widely used for customer support, especially in small and medium-sized businesses.
Copy.ai
Copy.ai offers a variety of features to improve your email content, including a sentence rephrasing tool, formatting tools, tone checker, etc. Other features include email templates, automated email campaigns, analytics, and more.
There's a free version that offers just the basics, for those who want to try before they buy. A one-seat Starter package costs $36 per month, while a five-seat Advanced plan costs $186 per month and offers additional features, including more than 15 marketing and sales workflows. With more than 10 million users, the company says it's specifically targeting marketing managers, coordinators, and assistants who want to create promotional emails, cold outreach, and lifecycle messages.
Fluorite
Flowrite uses multiple AI templates to generate three different personalized emails for each request, complete with grammar and spell checking.
Popular with individuals and small teams, the Lite version offers 200 messages per year for $4 per month. The Premium package, which costs $12 per month, increases this number to 2,000, with unlimited messaging for $24 per month. All of these have free trials, while the Enterprise package can be customized for specific organizations. Flowrite is compatible with platforms such as Gmail, Twitter, Outbox, Linkedin, and MailChimp. Key use cases suggested by the company include influencer outreach, link building outreach, PR outreach, and project status updates for clients.
hypotenuse
Hypotenuse includes an AI chatbot, HypoChat, that helps you craft email replies, and offers integration with Shopify to generate optimized product descriptions and other types of content, such as blog posts, social media, and ads.
The Personal package costs $29 per month and allows for up to 50,000 words. A 5-user package costs $59 per month and allows for up to 120,000 words and adds additional features. The company also offers a customized Custom package, which is suitable for customers who create a variety of documents beyond just email. The company says that one marketing agency client saved more than 80% of their time by automating workflows and writing tasks.
Conclusion
AI email generators promise to take the hassle out of email creation, delivering concise, customized content with just a few clicks. There is a wide range of packages available with different levels of sophistication and cost, many of which offer free or very inexpensive basic versions for those who want to try it out before committing.
