In the rapidly changing world of digital marketing, social media has evolved beyond its original purpose of connecting people into a crucial tool for marketing and influencing consumer behavior. It's interesting to see how a platform originally known for providing inspiration for home decor and fitness routines is now transforming an industry we typically think of as practical, like self-storage.
Founded in 2010, Pinterest quickly established itself as a visual search engine for finding and cataloging inspiration for almost any project or interest. Unlike social platforms that are primarily for communication, Pinterest focuses on the curation of personal ideas, making it the go-to resource for millions of people looking to plan their next big project.
With over 450 million active users, Pinterest functions not only as a passive browsing tool, but also as a vibrant community where inspiration turns into action. Despite the rise of many other social platforms, Pinterest remains highly relevant and offers self-storage businesses a unique opportunity to tap into an engaged, forward-thinking user base.
Pinterest, Content, and SEO
Pinterest's unique appeal as a visual planning tool makes it ideal for influencing potential self-storage buyers by providing a platform to showcase your facility, highlight features, and share organizational tips. Innovative operators can increase the appeal of their services by creating visually appealing content that highlights practical and desirable uses for their storage space.
Integrating the right content into a blog linked to Pinterest increases audience engagement, strengthens search engine optimization (SEO), and increases your opportunities to attract and convert potential self-storage customers. In fact, it can be a powerful tool to boost your company's digital presence. By pinning blog content with helpful tips, facility updates, and customer stories, you can drive traffic from Pinterest to your website. This creates backlinks when users share and save your pins, increasing engagement and improving your search engine rankings.
To maximize the SEO benefits, include self-storage-related keywords in the titles of your Pinterest posts and blogs and use high-quality images that encourage clicks and re-pins. These strategies will greatly increase your online visibility and attract more potential customers to your website.
To create a content strategy for Pinterest that aligns with your SEO goals, you should target broad and niche keywords that potential self-storage customers might use. For example, if you operate in Indianapolis, a practical approach would be to target “storage in Indianapolis.” To leverage this, writing a relevant but uncompetitive blog post about the cost of living in Indianapolis could attract readers who are moving or considering moving to the area.
Effective pins include visually appealing, informative infographics that summarize your blog post, making them more likely to be saved and shared. This pin must be linked Linking directly to your self-storage blog will improve the quality of your backlinks and drive more traffic to your site. Such a strategy will boost your local SEO and increase awareness of your services to potential customers who are actively researching new locations. This targeted approach ensures that your content meets your business's SEO needs and addresses the specific interests of your potential customers, making it a powerful tool for generating leads and conversions.
Other ways to boost your local SEO
Highlight local events. Create pins and blog posts about events in your area, such as “Things to do in New York City today.” Link these events to your temporary storage solution needs to make your content local, relevant, and helpful.
Here are some tips for moving. We offer practical advice such as “Moving to San Diego: A Stress-Free Guide,” which includes tips on choosing a self-storage unit, packing efficiently, and settling in specific target areas.
Focus on seasonal solutions. Create content about temporary self-storage needs specific to your facility's metro area. For example, if you're in Aurora, Colorado, create a Pin titled “Winter Gear Storage Solutions in Denver” and use seasonal imagery specific to the demographic interests of that city. Perhaps an image of a snowboarder would be a good way to grab the attention of your target audience. Then add the snowboarding keyword to your description and a direct link to your self-storage blog for more advice.
There's still a place for Pinterest
As the digital world continues to evolve, adopting innovative marketing strategies is key to staying competitive and standing out in the competitive self-storage market. Through a targeted content strategy that integrates Pinterest, facility operators can significantly boost their local SEO and effectively reach potential customers. By focusing on local interests, events, and needs, like moving or seasonal storage, you can create relevant, engaging content that resonates with your community.
This approach not only drives traffic to your self-storage website through strategic backlinks, but it also positions your facility as an integral part of the community. Implementing these strategies can result in measurable improvements in your online visibility and customer engagement.
Alison Tyler is Atomic Storage GroupsA Chattanooga, Tennessee based management and consulting company operating 75 self-storage facilities across multiple states. Allison has 7 years of experience in content marketing and social media management. She began her self-storage career with National Storage Affiliates Trust where she served as the SEO (Search Engine Optimization) Manager and led successful digital marketing strategies for iStorage and SecurCare Storage. To contact her please email us at: [email protected].
