Analytics and reporting platforms take the guesswork out of digital marketing. By providing insights into your campaign performance and audience, these digital marketing platforms help you understand what's working and what's not, so you can optimize your efforts and make smarter decisions. Here are some analytics and reporting tools you should incorporate into your technology stack:
If you have a website, you're probably already using Google Analytics, but you might not know all of its features. Built-in automation helps you predict user behavior and detect growth opportunities; reporting reveals how people find, engage with, and buy from your site; advertising features show you how your Google Ads are performing; and data exploration tools let you visualize your data to better understand trends and patterns.
Kissmetrics provides key metrics to identify power users, acquisition sources, top customers and feature usage across different sites and products. It also provides insights into metrics such as customer lifetime value and customer behavior data such as active users, page views and more.
Content Management Platform
Content like blogs, articles, and web pages are great for educating customers and improving your website's SEO. Digital marketing platforms for content make it easy to create, schedule, publish, and optimize with organized features and app integrations. Here are some noteworthy platforms:
15. WordPress
Originally developed for bloggers, WordPress is now a comprehensive content management platform and website builder that includes design and editing tools, marketing and monetization features, a full suite of customizable templates, and over 50,000 plugins to customize your site and add functionality.
16. Joomla
Joomla is a customizable content management system that also has multilingual support built in. Due to its technical nature, it is best suited for users with strong website development skills.
Find the best digital marketing platform for your needs
With so many channels available to marketers today, the best digital marketing platform for your brand or business will depend on your strategy, goals, and budget. Experience level also plays a role, as some platforms are more beginner-friendly than others.
However, if you are looking for an all-in-one social media marketing platform that also acts as a social CRM, review management platform, and more, choose Sprout Social. Try it free for 30 days and see the difference for yourself.
