St. Louis, June 18, 2024 /PRNewswire/ — WILsquare Capital St. LouisThe Chicago-based private equity firm today announced that its portfolio company, OuterBox, LLC (“OuterBox”), has completed the acquisition of TopSpot, a leading performance marketing agency with deep B2B and industrial sector expertise. Terms of the transaction were not disclosed.
“We are thrilled to welcome TopSpot to the OuterBox family.” Jeff AllenCEO of OuterBox, said: “This partnership marks an important milestone in our growth strategy, allowing us to significantly expand our industry reach, particularly in the B2B sector. TopSpot's proven capabilities and customer-centric approach are perfectly aligned with our mission to create growth for all our customers.”
“We are pleased to support Outerbox in this transformational acquisition.” Andrew ScharfDirector at WILsquare Capital. “The combination of OuterBox and TopSpot creates the leading independent performance marketing agency in the U.S. With a team of over 240 professionals and the opportunity to complement each other's strengths, the OuterBox platform is positioned for significantly accelerated growth in the future.”
Founded in 2003, Houston, TexasTopSpot is an established provider of search engine optimization, paid search, website development, and analytics services to clients nationwide. The company differentiates itself with a clear understanding of the needs of B2B marketers and technology-enabled solutions that leverage first-party data to generate unique insights and optimize campaign results. As a result, TopSpot achieves consistently high levels of customer satisfaction and has earned numerous industry awards and recognition throughout its more than 20 years of success.
“At Top Spot, we have always strived to deliver superior outcomes for our clients through innovative solutions and a people-first mindset.” David Underwood“While the strategic fit with OuterBox is undeniable, the decision to join forces with OuterBox and WILsquare was also driven by the strong cultural fit between both teams. We are confident we can achieve even more together,” said , president and co-founder of TopSpot.
TopSpot is WILsquare Capital's third digital marketing platform acquisition, following its purchase of OuterBox in 2017. June 2022 Trinity Insight February 2023.
About WILsquare Capital
WILsquare Capital St. LouisA private equity firm focused on acquiring and growing middle market companies in the Midwest and middle markets. Southern USIt focuses on business services, niche manufacturing, distribution and technology companies.
Media Contact:
Joseph Morgan
[email protected]
SOURCE WILsquare Capital LLC
