Pro Tip
If you think you might attend graduate school in the future, consider attending an undergraduate program at the university where you want to attend your master's degree, as this may provide a stepping stone to your desired graduate program.
Think about your future goals
What are your career goals? Marketing is a broad career field, with many different roles available across many different industries. There are many different types of professional certifications available for a marketing career, so where you went to school may be even more important.
If you're hoping to get hired right after graduation, consider choosing a marketing program that places an emphasis on internships and real-world work experience. You can also look for programs that specialize in the area you're interested in. For example, some programs focus more on digital marketing techniques than traditional marketing.
If you think you might want to continue to graduate school in the future, consider choosing a university that offers interesting graduate programs during your undergraduate studies. Some bachelor's degree programs even allow you to earn graduate credits before graduating.
Understand costs and financing options
Tuition for the programs on this list ranges from $182 to $540 per credit. All programs are 120 credits, except for one program that is 128 credits, with estimated costs ranging from $23,000 to $69,000.
According to NCES, the average annual tuition fee for the 2022-23 school year at a four-year public college is $9,750, while at a private school it is about $35,250. That means a four-year degree from a public school would cost about $39,000, while a four-year degree from a private college would cost about $140,000.
To learn about federal scholarship opportunities, fill out the Free Application for Federal Student Aid (FAFSA®). Some states and third-party providers also use FAFSA data to make scholarship determinations.
Schools can also offer aid in the form of need-based scholarships, merit scholarships, work-study programs, teaching assistantships, etc. Many of the programs on this list offer benefits for active duty military and veterans, such as tuition waivers, in-state tuition for all veterans, and credit for related military training.
