Earlier this year, we released our Digital Marketing Trends 2024 report, highlighting the biggest trends shaking up and shaping the digital marketing industry today. The report is based on social, statistical, and survey data collected from over 500 marketing professionals. You can download the full report here. Let's take a closer look at one trend that's on every marketer's mind: AI adoption.
Mentions of AI are everywhere. Innovative companies like OpenAI and Midjourney are garnering attention with new features and developments. It's clear that AI will change the way we work in the near future, and companies that don't embrace it will be left behind. Marketers need to find ways to apply AI to their marketing efforts without losing the human element.
In September 2023, we asked 516 marketing professionals about their predictions for the biggest digital marketing trends in 2024, and a staggering 92% said that the integration of AI into marketing will be the biggest trend. The industry is seeing major changes, with marketers redefining their strategies to leverage AI technology to improve results.
When it comes to AI and marketing, what are marketers on their minds? Using Brandwatch's consumer research tools, we created an audience of marketers from X and people talking about marketing on Reddit. In conversations about AI and marketing, mentions of SEO and content creation and marketing increased by over 90%. Our analysis found that AI can help with a range of marketing activities. In the coming months and years, we expect marketers to implement AI as an integral part of their marketing and become more sophisticated and knowledgeable about how to use it to get the best business outcomes.
To learn more about how marketers can prepare for AI and how it will impact communications and marketing, join us for a speaking session in the Social Media & Community Marketing track on the first day of DMWF at 10 AM.
