In Media Champion, host Greg Kirkham speaks with experts and professionals from across the country working in the media industry. In this segment, Greg speaks with Steven Comer of Ascension Digital Marketing.
Brief company description:
Ascension Digital Marketing serves small to large businesses looking to increase predictable sales through the implementation of a digital advertising matrix strategy.
Our focus is on improving customer retention and cost-effective customer acquisition, leveraging core consumer pain points, consumer sentiment and great creative to create real impact for our clients.
We achieve these results through paid media on social media channels including Facebook, Instagram, Google and YouTube, as well as email and SMS marketing for customer retention and improvement.
What was your first job in the media industry?
Ascension Digital was originally founded in 2012 under the name EKommerce Digital Marketing, primarily providing website design and search engine optimization services to local professional services firms. In 2016, EKommerce Digital Marketing pivoted to paid media and Ascension Digital Marketing was born.
What's the biggest change you see happening in marketing over the next two years?
More vendors are providing first-party data to marketers (Chase Bank, Costco, other companies with tons of insight into consumer spending)
Why is it important for a company to hire an outside advertising agency rather than having an in-house marketing director?
It's hard to get perspective from in-house media buyers because they generally have more experience than someone who isn't niche-agnostic, but by the same token, they're also tied to what they've learned from their personal, generally limited, experience, making them less adept at problem-solving than a media buyer with experience at an agency or agency.
What is one piece of advice you can give regarding digital marketing?
Don't be closed minded. Spend money to get data. If you don't, someone else will. Those who don't spend money on ads will pay less, allowing those who do to get rich quicker.
What percentage of your advertising offering is made up of traditional media buying?
80%
View original post: Media Champion by Stephen Kommer of Ascension Digital Marketing at the Daily News Network.
This post originally appeared on Daily News Network.
