Semrush Holdings Inc. SEMR has strengthened its digital marketing capabilities by integrating global clickstream data from Datos, which it acquired in December 2023. The move is aimed at improving the digital marketing workflow for Semrush's diverse customers, including individual marketers, small and medium-sized businesses, and large enterprises.
The Datos integration significantly strengthens Semrush's competitive intelligence product portfolio and new Enterprise SEO platform, which leverages an extensive database of over 25.7 billion keywords and 43 trillion backlinks to provide users with unparalleled insights and a competitive advantage.
The platform's AI-powered tools provide real-time content optimization to help marketers efficiently enhance their content across multiple languages, plus it has advanced A/B testing and predictive capabilities that enable data-driven decision-making, ensuring maximum value and revenue generation.
Leveraging Datos' advanced analytics solutions and comprehensive domain traffic products, Semrush clients can gain deeper insights into consumer behavior, market trends and the global competitive landscape, thereby uncovering market trends and transforming data into unique, accurate and actionable insights that provide critical information to benefit our clients immensely.
Enhanced data analytics capabilities empower users to gain a deeper understanding of consumer behavior and their path to purchase. This comprehensive understanding enables businesses to refine their marketing strategies, optimize campaigns, and ultimately achieve better results from their digital marketing efforts. Additionally, this integration keeps Semrush at the forefront of providing cutting-edge competitive intelligence, helping businesses of all sizes get an edge over their competition. This establishes Semrush as a leading player in online visibility management.
The company's shares have risen 51.7% over the past year, compared with the industry's growth of 31.5%.
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Zacks Rank and Top Stocks
Semrush currently has a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
Arista Networks, Inc. Currently sporting a Zacks Rank #1, ANET is likely to benefit from strong momentum and diversification across its major industries and product lines. The company employs a software-driven, data-centric approach to help clients build cloud architectures and improve cloud experiences. Arista has projected long-term revenue growth of 15.7% and has delivered an average earnings surprise of 15.4% over the past four quarters.
The company holds a leadership position in 100 Gigabit Ethernet switching port share in the high speed data center segment. Arista is gaining increasing market acceptance for its 200 and 400 Gig high performance switching products and is well positioned for healthy growth in the data-driven cloud networking business with its proactive platforms and predictive operations.
Harmonic Corporation Currently carrying a Zacks Rank #2 (Buy), HLIT is another key pick in the overall industry. Headquartered in San Jose, California, the company provides video distribution software, products, system solutions and services worldwide.
With more than 30 years of experience, HLIT has revolutionized cable access networks through its industry-first virtualized cable access solutions, giving cable operators more flexibility in deploying gigabit Internet services to consumers' homes and mobile devices.Harmonic has delivered an average earnings surprise of 5.6% over the past four quarters.
Motorola Solutions Japan, Ltd. Currently carrying a Zacks Rank #2, MSI has delivered an average earnings surprise of 7.5% over the past four quarters and is expected to achieve a long-term earnings growth rate of 9.5%.
Motorola provides services and solutions to government agencies and public safety programs, as well as large enterprises and wireless infrastructure service providers. The company develops and serves a broad range of enterprise markets with analog and digital two-way radios, voice and data communications products, private network systems, wireless broadband systems and end-to-end enterprise mobility solutions.
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