Semrush Holdings Inc. (Semul – Semrush (free report) has strengthened its digital marketing capabilities by integrating global clickstream data from Datos, which it acquired in December 2023. The move is aimed at improving the digital marketing workflow for Semrush's diverse customers, including individual marketers, small and medium-sized businesses, and large enterprises.
The Datos integration significantly strengthens Semrush's competitive intelligence product portfolio and new Enterprise SEO platform, which leverages an extensive database of over 25.7 billion keywords and 43 trillion backlinks to provide users with unparalleled insights and a competitive advantage.
The platform's AI-powered tools provide real-time content optimization to help marketers efficiently enhance their content across multiple languages, plus it has advanced A/B testing and predictive capabilities that enable data-driven decision-making, ensuring maximum value and revenue generation.
Leveraging Datos' advanced analytics solutions and comprehensive domain traffic products, Semrush clients can gain deeper insights into consumer behavior, market trends and the global competitive landscape, thereby uncovering market trends and transforming data into unique, accurate and actionable insights that provide critical information to benefit our clients immensely.
Enhanced data analytics capabilities empower users to gain a deeper understanding of consumer behavior and their path to purchase. This comprehensive understanding enables businesses to refine their marketing strategies, optimize campaigns, and ultimately achieve better results from their digital marketing efforts. Additionally, this integration keeps Semrush at the forefront of providing cutting-edge competitive intelligence, helping businesses of all sizes get an edge over their competition. This establishes Semrush as a leading player in online visibility management.
The company's shares have risen 51.7% over the past year, compared with the industry's growth of 31.5%.
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Zacks Rank and Top Stocks
Semrush currently has a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
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