Leading digital performance media agency DAC is pleased to announce a partnership with the London School of Barbering (LSB). The collaboration will enhance LSB's digital presence and drive increased course bookings through strategic digital marketing.
The London School of Barbering selected DAC due to its unique brand-to-local positioning, which is perfectly aligned with the company’s geography-based KPIs. Recognising the need for increased investment and exposure, LSB decided that this partnership was the right move to take the business to the next level.
The primary objective of the partnership is to capture the growing demand for barbering courses in LSB’s target areas and increase the number of course bookings. Amazingly, DAC achieved this target within the first month and its activities continue to generate strong lead volumes for the business.
DAC's comprehensive approach included a targeted paid media campaign on Google designed to maximise ROI from users searching for barbering courses and qualifications. In addition, DAC revamped LSB's Google Analytics tracking setup to ensure accurate data collection and insightful reporting. A thorough audit of LSB's website was also conducted to improve organic search visibility and optimise the site for better performance in search engine rankings.
Mike Fantis, Vice President and Managing Partner at DAC UK, expressed his enthusiasm: “We are thrilled to be partnering with London School of Barbering. With a focus on targeted paid media and increased visibility in organic search, we are confident that this collaboration will deliver great results by driving higher quality traffic to their website and, ultimately, more course bookings.”
Michael Kontos, Director of London School of Barbering, said: “Partnering with DAC marks the start of an exciting new chapter for our company. DAC's digital marketing expertise and commitment to our growth ambitions were key factors in this decision. We've already seen great results in a short space of time and we look forward to continued success as we work together to reach new audiences and drive more course bookings.”
The partnership between DAC and LSB marks a strategic move to harness the power of digital marketing and further cements LSB’s position as a leading authority in the barbering industry.
