Did you know that the number of email users worldwide is expected to continue to grow in the future? 4.73 billion Will the world population reach 1 million by 2026? That's almost half of the world's population.
Many marketers choose to invest in email marketing because of email's wide reach. However, not all of them are successful. Emails get lost in crowded inboxes or are simply ignored by uninterested recipients. There are many reasons why email marketing can fail, but you can avoid failure if you know the right way to do it. In this article, we have listed 12 effective email marketing strategies that will help you succeed.
12 email marketing tactics you've never tried before:
1. Personalize your emails
When it comes to email marketing, nothing works better than personalization. People are much more likely to open a simple “Hi, Joe” email than one without a greeting at all.
For example, take a look at this email from a food delivery service: Using a person's name in the subject line of your email is a great way to get them to open it.
And if you already have your customer data and email addresses, personalizing your emails isn't that hard — and you don't have to do it manually. Email Marketing and Automation Tools It helps you personalize emails at scale.
Here are some ways you can personalize your emails:
- Add the subscriber's name as a salutation or in the subject line.
- Send personalized recommendations to your subscribers based on their past online behavior.
- Provide personalized offers based on your subscribers' preferences.
- Send abandoned cart emails and welcome emails if needed.
2. Use behavioral segments for automated emails
if you Email Marketing By now, you probably know the importance of having a diverse email list. Not all subscribers are the same, so you need to target different segments with different types of emails and content.
However, using demographics and other traditional segmentation criteria is no longer effective. You need to leverage advanced web analytics and other technologies to analyze the online behavior of your website visitors. You then need to segment your subscribers based on their past online behavior and preferences.
This is a much better way to target people and a more effective way to get the desired results from your email campaigns. For example, Netflix sends notifications to its subscribers when there are new series or movies that a particular individual might like.
3. Use A/B testing
A/B testing your emails is an effective way to understand what works for your customers so you can optimize your future email content. Similar to A/B testing on your website, you can run these tests on different elements of your emails.
For example, placing a CTA button at the top of your email instead of the bottom might improve your click-through rate. Or maybe your audience prefers certain types of CTAs over others. You can test these things with A/B testing and design email templates that you know work well for your subscribers.
4. Send emails at the right time
One of the biggest challenges marketers face is emails getting lost in crowded inboxes. With so many emails to check, it can be very hard to get your email noticed.
That's why it's important to send your email at the right time. Most people check their email in the morning, when their inbox is usually crowded and needs to be checked. So, sending an email early in the morning is not a good idea.
But if someone reads your email in the morning, their inbox won't be as crowded when they check it again during the day, so it's best to send emails in the late morning or afternoon to get noticed.
5. Use email templates
There's a lot of debate about whether to use templates or design each email from scratch. Proponents of the latter argue that customizing each email is more effective at increasing engagement. While this may be true to some extent, it's not feasible in the long term, especially for large enterprises that send thousands of emails a day.
A better alternative is a customized mail templateUse your brand guidelines to create templates that you can reuse later. Creating each email from scratch is a waste of time and effort. Smart marketers know how to balance efficiency with creativity, and customized templates are a great way to do that.
6. Create and send mobile-friendly emails
Many people check their email on the go, whether they're commuting to work or traveling for work. The use of mobile devices to check email has increased significantly in the last few years, so it's important to make sure your email is mobile-friendly.
Use a mobile responsive design that works well no matter what device it is viewed on.
7. Enable two-way communication
Never send emails from a “no-reply” email address, as this closes off any lines of communication with your subscribers. You should always give your subscribers the option to reply to your emails and keep the channels open.
This will help you connect better with your audience and give them the peace of mind that they can connect with you directly if they wish.
8. Use emotions to drive action
Using emotions to engage your audience and encourage them to take action is effective in all types of marketing – after all, humans are social and emotional beings and can be influenced by emotional cues.
Therefore, it’s a great idea to use words and phrases that evoke positive human emotions. Below is an example of an email that uses this strategy to grab your audience’s attention.
9. Provide valuable content
You need to provide valuable content. This isn’t a hidden strategy, it’s a fact of life.
However, many marketers still make the mistake of not considering this with their email marketing. Email marketing is often limited to transactional or promotional emails, with marketers not placing much emphasis on providing valuable content through email.
Don't make that mistake. Nothing beats useful, relevant content to capture your reader's attention, and like many smart marketers, you can take advantage of this in your email marketing.
This is an example of Zomato sending out a list of valuable content resources to its subscribers.
10. Add Multiple CTAs or Links
The main purpose of sending an email is to drive people to your website, usually to make a purchase or consume your content, so why limit yourself to just one website link or CTA?
The more options you offer, the more likely your subscribers are to click on them. Plus, giving people choices makes them feel in control. Most people prefer to see all the options and click the one they like, rather than having one option that they're not sure they want to click.
Here is an example where a company provides direct purchase links for several products within the email. This is useful because every subscriber is likely to have at least one product they like from the options, allowing you to address a wider audience with one email.
11. Use visuals to your advantage
Emails that are full of text are boring and fail to capture the reader's attention. No one wants to read through a bunch of text to find valuable information. The easier you can make your email for your readers to read, the more interested they will be.
This is where adding visuals can help. Some marketers only use images in their emails and newsletters. You can also make them interactive and add links within the images.
Here's an example of a very visually intensive newsletter from Sephora. It's like a mini product catalog with beautiful photos that make people want to buy the products.
Source: sephora.com
12. Always offer an escape route
Even after your best efforts and following all the expert tips and tricks, there may be some people who just aren't interested in receiving your emails.
There's no point in sending spam emails to people who aren't interested – it will be marked as “spam” and will have a negative impact on your brand's reputation.
The best thing to do in this situation is to offer an unsubscribe option, which isn't hard at all. In fact, adding this option to the end of your emails makes it easy for anyone who doesn't want to receive your emails to opt out.
Most brands simply provide an unsubscribe option at the bottom of the email, but some even go so far as to draft the email.
Here's an example of such an email: I don't know about you, but we open emails to avoid being taken off lists, and at the very least, seeing an email like this might encourage some people to leave. That's what's great about it.
Want to give these email marketing strategies a try?
These email marketing strategies will help you improve your email campaigns and get the results you want. They might be just what you need to take your campaign from average to great.
Try these out and see the results for yourself.
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The Influencer Marketing Hub team is a diverse group of experts who are passionate about influencer marketing, digital trends, and social media strategies. Each piece of content created by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers succeed in the rapidly changing digital world.
