Gersh's digital division has appointed Meg Chamberker to the new role of head of affiliate marketing, the first such role at a major agency, and is also promoting seven others.
In her new role, Chamberker will focus on monetizing clients' social media channels to generate new revenue streams and developing innovative campaigns with brand partners. Chamberker previously worked at leading affiliate marketing platform LTK and brings extensive experience in PR, talent representation and digital partnerships from her previous roles at Ketchum, DBA and TikTok.
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Those promoted today within Gersh's digital division include agents Molly Pitzele, Julia Perez and Zoe Berman, and coordinators Juliet Noble, Ariadne Bazigos, Sydney Rosenzweig and Marisa Yocca.
News of Gersh's personnel changes comes five months after the company acquired the digital and alternative divisions of now-disbanded A3 Artists Agency, marking the first major M&A announcement of 2024. The aim was to expand headcount in a division seen as a key driver of the growth plans the company embarked on following an equity investment from Crestview Partners last year.
Gersh's Digital department is overseen by Senior Partner and Head of Digital, Jade Sherman, and boasts a diverse roster of top creators, actors, celebrities, athletes and talent across multiple platforms and categories. Its core expertise lies in an entrepreneurial approach to optimizing clients' revenue streams through identifying brand partnerships, diversifying business ventures and leveraging existing content. The department also provides touring support for clients and has a podcast division.
Since acquiring the A3 division, Gersh has continued to grow the business by expanding its client list and adding new agents and senior management positions in the business affairs and corporate communications departments.
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