Global digital marketing company AdLift has added Mederma to its growing list of industry giant clients, part of the healthcare company of India's leading industrialist, Umesh Modi Group. WinMedicare Co., Ltd. The agency was tasked with outlining an integrated digital mandate for its brand, Mederma.
Under this strategic partnership, AdLift will assist the brand with top digital services including SEO, SEM, content marketing, and social media. The agency's approach will drive organic growth through on-page and off-page content strategies, increase the brand's online visibility with keyword marketing techniques, and further maximize growth by integrating search engine marketing (SEM). This will be combined with strategic social media campaigns to drive traffic and organic leads to the company's social media platforms.
Prashant Puri, co-founder and CEO of AdLiftexpressed enthusiasm about the collaboration saying, “AdLift's expertise in leading integrated campaigns for clients across various industries combined with our SEO and SEM expertise makes this collaboration a perfect synergy. We are confident that their result-driven organic search strategy will meticulously blend with our paid marketing campaigns. The social media campaigns will help us promote our brand on a regular basis and increase our following on social media platforms, ultimately leading to improved search results and product queries.”
Speaking of collaboration: Himani Modi Agarwal, Director, Win Healthcare “Of the $10 trillion healthcare sector, India's healthcare sector accounts for approximately $372 billion and is growing at a compound annual growth rate (CAGR) of 22%. Given the size of the population, there is a lot of room for growth and an opportunity to remain relevant in people's minds. Mederma is one of our unique brands that offers a tangible solution to user problems. We are excited to partner with AdLift and leverage their deep expertise in performance marketing services to boost our digital presence.”
