Repton School has employed the services of digital marketing agency Alphageek Digital to raise awareness of its world-class facilities.
The private school hired the company to launch a pay-per-click campaign to spread the message that it offers a great education to kids ages 3 to 18.
The school approached the Friargate-based advertising agency rather than a major London firm, saying it was impressed by a similar campaign by AlphaGeek for sportswear brand HUUB, which generated a record £1m in Google ad revenue last year.
Following its merger in 2020, Repton tasked the company with increasing brand awareness of its prep school, the former Foremark Hall, and creating a “continuous education” school.
Harriet Boyles, marketing manager at Repton, said: “We approached AlphaGeek after seeing a news article about the incredible percentage gains they had achieved with HUUB.
“We are in completely different industries, but the numbers speak for themselves.
“We were impressed by how Alphageek was not pushy in any way, and their values aligned perfectly with ours, giving us the sense that they truly care about their product.
“We already have a great relationship with AlphaGeek; they've taken the time to understand what we have to offer. The fact that they're a local business is especially important as they offer multiple touchpoints throughout our campaign.”
Alphageek specializes in Google Ads, Social Media Advertising, Content Creation, and Brand Amplification services.
Kieran Flynn, director of operations, said: “It's a huge win for AlphaGeek to be approached by Repton School, which has an excellent global reputation and is considered one of the best educational institutions in the world.”
“It’s a real honour to be responsible for promoting this incredible production and it’s really exciting to know that celebrities such as Roald Dahl, Jeremy Clarkson and Will Hughes have visited the venue.
“Our services are industry leading and we know our team is enthusiastic and passionate about results.
“We can’t wait to show Repton what we can offer and build our partnership together.”
