Warner Music Group is a global collective of music makers and music lovers, tech innovators and brilliant entrepreneurs, groundbreaking creatives and passionate team members, where we believe each of our talents makes us bolder and more brilliant as a collective.
Across all our diverse businesses, we operate according to four guiding principles:
- Music is everything: Music is our passion and we never tire of it. Tastes, trends and technology change, but great artists and songwriters are always our driving force.
- Global Growth, Local Expertise: Music is a universal language. Through communication and collaboration, our success can come from anywhere and reach anywhere.
- Innovation and Insight: Pushing boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where all talent belongs and can build a career.
We value diversity, equity and inclusion because we know it fosters a culture where employees can truly belong, contribute and thrive. We welcome applications from everyone regardless of age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, or any other characteristic or identity.
Consider a career with WMG and get the best of both worlds: an innovative global music company that maintains the creative spirit of an agile independent.
Job title: Digital/Marketing Hybrid Director
Let me tell you a little about our team.
Elektra's Digital Marketing team is at the heart of what we do, on the front lines of artist discovery and fan outreach. We're a fan- and creative-first label – strategy-driven, creative, fandom-driven and outspoken. As key internal and external stakeholders in our artists' careers, the Digital Marketing team is responsible for shaping and executing on what makes an artist resonate with the world.
The Marketing team works with all departments within the Elektra ecosystem to successfully project manage an artist’s singles, albums and special projects from inception to completion.
You will be responsible for a designated roster of artists and act as the point person for all digital and marketing related matters.
Your role
In this newly created hybrid role of Digital/Marketing Director, you bring a unique combination of expertise in the areas of digital and project management. You are an independent, proactive thinker who enjoys collaborating productively with our artistic team members.
You know how to plan, conceive, execute, learn from and adapt. You're a storyteller with a passion for helping artists express their vision in any way possible.
As a proven marketer with a track record of point execution for album campaigns, I am excited about the opportunity to work across both the digital and marketing worlds for Elektra.
here
- Use social and short form platforms to build and maintain strong relationships across the digital landscape.
- You’ll work with project managers and content teams to create a custom strategy for your roster of artists.
- By building relationships and interacting directly with artists, managers and major label executives, we develop compelling and powerful digital marketing strategies for your customized artist slate.
- Build a community/fan development initiative: Identify who your fans are or will be, build a community online through various platforms, and help them become part of your story.
- Develop and manage new and ongoing relationships with external partners and affiliates.
- You will work with project managers and content teams to devise, budget and execute effective digital advertising campaigns for artists, creating a strong presence in the desired target market and community.
- Work closely with artists and artist management to ensure requests and expectations are handled sensitively and executed effectively.
- Attend and contribute to all internal meetings related to assigned projects and provide timely feedback and follow-up to department heads regarding action items.
- Effectively communicate all aspects of the project to the entire company on a regular basis (either in writing or by confidently presenting in meetings).
about you
- 4+ years of experience in digital and traditional marketing.
- You have excellent communication skills.
- You get excited about breaking songs and artists and creating moments.
- You work on TikTok, Reels and Shorts and are a cultural expert.
- Passionate about the music industry and eager to learn and grow with us
- You are creative and inquisitive.
- You have excellent organizational skills and the ability to manage multiple priorities.
- Possess excellent communication skills, including speaking and presentation skills
- You are open to change and are ready to tackle new challenges as they arise.
- Possess a clear understanding of industry standard analytical tools and knowledge of data analysis.
- We understand working with creators and influencers.
- I have copywriting experience as well as basic photo/video content creation and editing experience.
- You are a quick learner and eager to discover and master new platforms, apps and services. ● You are a natural problem solver.
- We thrive on cross-collaboration in a passionate environment.
We would also appreciate it if you could bring the following: - Experience with Google Workspace and industry standards in data analytics (e.g. Luminate, Billboard, Spotify for Artists, Mediabase, etc.).
- Experience creating presentations using Canva, Powerpoint and Adobe.
- Experience in actual album production and market entry strategies.
- A passion for and understanding of our core lifestyle brands: Elektra Records, Fueled by Ramen and Roadrunner Records.
About us:
Featuring a wide and diverse roster of new and legendary artists, Warner Music Group is home to a collection of some of the music industry's best-known record labels, including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, the world's leading music publisher with a catalogue of more than one million copyrights worldwide.
For over 40 years, WMG has been an industry leader providing a suite of world-class services designed to help artists and labels grow their careers and businesses. Artist & Label Services is part of the pioneering WEA distribution and marketing network, WEA (Warner-Elektra-Atlantic), and Alternative Distribution Alliance (ADA), the groundbreaking global distribution company for independent artists and labels.
Elektra Entertainment was founded in 2018 as an independent music company within Warner Music Group, with roots dating back to 1950, when Jac Holzman launched the iconic Elektra label in his college dorm room. Today, that same entrepreneurial and independent spirit drives each of the unique labels at the core of Elektra Music Group: Elektra, Fueled By Ramen and Roadrunner.
The company's adventurous and diverse artist roster includes culture-defining artists such as Alec Benjamin, Bailee Zimmerman, Brandi Carlile, Britney Spencer, Fall Out Boy, Fitz and the Tantrums, Gojira, KALEO, Maisie Peters, Rainbow Kitten Surprise, ThxSoMch, Tones and I, Turnstile and Twenty One Pilots.
We are Warner Music Group: Music with a vision and a voice.
Are you interested in this job and would like to apply?
click “ApplyClick the “Apply” link at the top of the page or apply directly on LinkedIn. Applying on LinkedIn will import all the information you've entered into your profile, but you can also upload your resume and cover letter.
Don't be discouraged if you don't hear back right away, we take the time to review every resume and look for the perfect fit for WMG.
Thank you for your interest in working at WMG – we love it here and we know you will too.
Beginning October 1st, this position will require you to be in the office four days a week. We believe an office job is essential for talent development, collaboration, and building strong relationships.
