Both Flodesk and Mailchimp offer great email marketing features and functions to help you manage your other marketing activities. Let's compare Flodesk vs Mailchimp to help you choose the right one for your needs.
Price range
Both Flodesk and Mailchimp offer free plans and premium paid options. Flodesk's free plan only includes the “Link in profile” feature to drive email subscriptions via social media. Email marketing can be added for $35/month, billed annually. The eCommerce plan is $59/month, billed annually. There are no limits on contacts or email sends.
Mailchimp, on the other hand, offers a basic free plan that includes email marketing features. Upgrade to one of three paid plans that range from $13 to $350 per month. The Essentials plan starts at $13 per month for 500 contacts and allows you to send up to 10 times as many emails as your contacts each month (500 contacts means you can send 5,000 emails each month). The Standard plan starts at $20 per month for 500 contacts and sends 12 times as many emails as your contact list. The Premium plan starts at $350 per month for 10,000 contacts and sends 15 times as many emails as your contact list.
If you have a larger number of contacts, the monthly cost will be higher. The Essentials plan allows up to 50,000 contacts and costs $385 per month. The Standard plan allows up to 100,000 contacts and costs $800 per month. The Premium plan allows more than 250,000 contacts, but you'll need to contact Mailchimp for custom pricing.
Unlimited Email
For $35 per month (billed annually), only Flodesk offers truly unlimited monthly email sends. Mailchimp's Essentials plan starts with up to 500 contacts and 5,000 monthly email sends, but you can pay extra to scale to over 3 million monthly email sends and over 250,000 contacts.
Image Library
Mailchimp offers a content studio to help you organize your images, documents, and other files. You can upload images manually or connect to your online store or business Instagram account to use images from those platforms. There's also a searchable Giphy library.
Flodesk's image library is somewhat basic, allowing you to manually upload and save photos, or search for free images on Unsplash. Like Mailchimp, you can also find free GIFs on Giphy.
Social Media Integration
Mailchimp offers powerful social media integration with the ability to schedule and manage social media posts directly within the platform, while Flodesk only offers a “link in profile” feature to help you collect email addresses from your social media accounts.
Marketing Automation
Both Flodesk and Mailchimp offer marketing automation via their workflow automation builders, however, Mailchimp offers a wider range of marketing automation features due to its social media integration, whereas Flodesk only supports email marketing and ecommerce automation.
A/B Testing
Mailchimp offers both A/B and multivariate testing, which allows you to test subject lines, send times, sender names, and even the content of the email itself. Flodesk does not offer A/B or multivariate testing.
