Using an iPhone for your business can give you an edge in digital marketing, and if you haven't considered integrating the device into your marketing strategy, now is the time.
Here are some of the key reasons why the iPhone has become one of the most trusted digital marketing tools.
1. You can create content on your iPhone
Simply put, smartphones are perfect for content creation, including audio recordings, videos, images, and AI-powered blog posts. You can create content in your backyard, the park, in your car, or even on the train without having to carry a heavy laptop around with you.
The iPhone, in particular, has more powerful features for content creation than similar mobile devices like the iPad. First, the iPhone is relatively small and fits comfortably in your pocket. With a protective case, you don't have to worry about damage if you accidentally drop it while taking a photo or typing an email. On the other hand, the iPad can be difficult to hold, despite its video recording capabilities. Unless you use a tripod, you're more likely to drop your iPad while creating content on the go.
2. iPhones are cheaper than computers
Generally speaking, when compared to a quality desktop or laptop computer, the iPhone is less expensive. You can find cheaper computers online, but they won't last as long. When compared to a top-of-the-line desktop setup, the iPhone is comparable in quality, longevity, and features.
If you don't have the budget to buy a quality desktop computer or a powerful laptop, you're better off using an iPhone until you save up some money. Spending money on a poor quality computer will be a waste because you'll have to deal with frequent repairs and breakdowns. In the end, you'll end up spending a lot more money repairing and replacing your computer than you would on buying an iPhone.
3. iPhone apps provide metrics
Measuring results is essential to making effective, data-driven decisions. Luckily, you can track that data on your iPhone. Most software developers offer iOS apps that give you the same insights you get from using their browser-based or desktop applications.
The iOS app lets you perform a variety of data-related tasks, such as analyzing your website traffic and customer behavior, tracking the results of split testing your sales pages, and seeing how many people opened your emails.
4. Keep your team connected with your smartphone
Teams that communicate frequently accomplish more and reach their goals faster and more accurately. iPhone helps you maintain effective communication with your team, including collaborating through project management applications. If you're working on a client project that requires frequent communication, you're always available at a moment's notice.
Smooth collaboration is key to delivering satisfying results for your clients. With your iPhone, it's easy to streamline your workflow and manage client requests and changes. With the right collaboration tools, you can even bring your team together in real time over video conferencing and live chat.
5. The iPhone has useful AI features
AI sometimes seems hyped for no reason, but it can be incredibly useful. For example, the iPhone has a feature that lets you take a photo and remove unwanted objects. After you remove the object, Generative Fill replaces the empty spot with what looks like a smooth, natural continuation of the photo. You can also take multiple photos of the same person or group and swap faces so that each person's best look appears in the final image.
Another useful AI-powered feature on iPhone 15 and iPhone 16 is Assistant, which helps you draft content like text messages and emails. AI can help when you're stuck for words and don't know what to say or want to express yourself in a certain tone.
The new iOS 18 is rumored to come with new AI features, including custom emojis and chatbots similar to ChatGPT, but this version of Apple's OS will only work with the iPhone 15 and iPhone 16.
The iPhone has huge potential for digital marketing
Smartphones are more than just mobile devices. They're powerful digital marketing tools that drive communication, collaboration, and market engagement. Whether or not you choose to use the new lineup's AI-powered features, iPhone will continue to be an essential digital marketing tool in every business owner's toolbox.
