The way consumers interact with search engines will change significantly in 2024, with voice search quickly becoming the preferred method of information retrieval. This shift brings both unique challenges and exciting opportunities for businesses as they adapt their digital marketing strategies.
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Research shows that more than 4 billion people worldwide use smart speakers or voice assistants, and that number is expected to continue to grow. Zib Digital, a leading New Zealand digital marketing agency, looks at how this will impact businesses in 2024 and beyond. Voice search is no longer a novelty, it's a necessity, and businesses that don't adjust their SEO strategies to cater for voice search risk being left behind.
As an established SEO agency, Zib Digital shares some key insights and statistics about the business.
According to BrightLocal, 46% of daily voice search users search for local businesses, and Zib’s New Zealand SEO specialists suggest that optimizing their client’s websites for local SEO is crucial to boosting their voice search visibility and differentiating them from other local and national competitors.
As SEO algorithms constantly change, conversational language and an authoritative tone are becoming key factors in search success. As such, voice searches tend to be phrased as longer, more specific queries. To optimize content for these long-tail keywords, Zib Digital's SEO and content teams focus on understanding natural language and user intent.
Research shows that voice assistants often get their answers from featured snippets, which are the top results that appear on search engine results pages (SERPs). With this in mind, it's important for businesses to consider the concise copy and content of their featured snippets, which will greatly increase the chances of your business being noticed in voice search.
To stay ahead of the curve, businesses need to adapt their digital marketing strategies to accommodate voice search. Here are some practical tips from Zib Digital:
- Focus on user intent: understand the questions your customers are asking and give them the answers they're looking for.
- Take advantage of local SEO: claim and optimize your Google My Business listing and encourage positive customer reviews.
- Create high-quality, conversationally optimized content: Go beyond keyword stuffing to prioritize creating relevant, easy-to-read content that uses natural language and directly answers questions users might ask.
- Try out voice search ads, explore the advertising opportunities that the voice assistant itself offers, and take advantage of location targeting options in your PPC campaigns.
“The impact voice search will have on SEO and digital marketing cannot be overlooked,” said CEO Chris Knights. “Businesses that don't adapt risk losing valuable customers. At Zib Digital, we're committed to helping our clients stay ahead of the game and take advantage of this incredible opportunity.”
For more information, visit Zib Digital.
About the company: Zib Digital is New Zealand's leading digital marketing agency specialising in SEO, content marketing, paid advertising and more. With a team of experts and a mindset that's always ahead of the curve, Zib Digital is the perfect partner for businesses wanting to lead the way in the digital space.
Contact Information:
Name: Zib Digital
Email: Send an email
Organization: Zib Digital
Website: https://zibdigital.co.nz/
Release ID: 89134067
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