Communications and affiliate marketing agency Neon Black today announced the appointment of Leela Maclean to the newly created role of affiliate marketing director. Maclean's appointment comes as part of Neon Black's strategic initiative to strengthen its affiliate marketing division.
Formerly Dentsu affiliate marketing director, Maclean (pictured above, centre) has extensive experience in the affiliate marketing industry, having held roles at News Corp, Groupon and Commission Factory, and worked on affiliate programs and partnerships for brands such as Woolworths Group, Shark Ninja, THE ICONIC and The Good Guys.
“Affiliate marketing has evolved significantly over the years to become an essential part of any comprehensive marketing strategy. With 81% of brands incorporating affiliate programs in their marketing mix, it's a pivotal time for the sector. I've had the opportunity to experience all aspects of affiliate marketing and am excited to be able to offer my expertise to the talented team at Neon Black,” said McLean.
Soraya Calavassy, director and co-founder of Neon Black, said: “Leela has been a key figure in the affiliate marketing industry in Australia since its inception. Her extensive network and deep understanding of the industry will be invaluable as we continue to integrate earned, owned and paid media for our clients.”
Neon Black has built a robust affiliate marketing offering across the full range of affiliate channels including content, loyalty and influencers, positioning itself at the forefront of affiliate activity, catering to a variety of verticals including home, lifestyle, beauty, food and technology.
Calavassy added, “For years, Neon Black has successfully combined affiliate marketing with earned activity, striking a delicate balance between affiliate and editorial content. We've built strong relationships with affiliate networks and publishers, and cemented longstanding connections with journalists and editorial departments. Our unique approach has increased brand awareness for our clients and engagement, conversions and revenue for our publishers. With Leela on board, we're poised to further strengthen our leadership in the space.”
“Neon Black's specialty is understanding the nuances of news, media and publishers. We develop customized, results-driven affiliate marketing strategies that resonate with our clients and drive performance. Our approach leverages decades of industry experience, contacts and relationships to generate impactful results and tell compelling stories that actually convert.”
(Pictured from left: Finbar Corral, Leela McLean, Soraya Karavassi)
