New marketing partner will support expansion of OPKO branded products across China on additional e-commerce platforms and in-store, launching domestic digital marketing program
Coconut Grove, Florida, July 2, 2024 /PRNewswire/ — NextPlat Corp (Nasdaq: NXPL, NXPLW) (hereinafter “NextPlat” or the “Company”) today announced that China Through a new agreement with a leading healthcare and nutrition product marketing and distribution services partner in China (the “Marketing Partner”), NextPlat will provide a wide range of creative content, brand marketing, product sales and distribution services to support the Company's exclusive collaborative e-commerce development agreement with OPKO Health Europe (“OPKO”), a subsidiary of OPKO Health, Inc. (NASDAQ: OPK).
As a Marketing Specialist ChinaMarketing Partners currently supports international healthcare and nutritional product companies such as Nature Made and ITO, providing logistics, warehousing and distribution services across China. Marketing Partners has successfully developed and executed brand awareness campaigns for healthcare products on dozens of e-commerce sites such as Alibaba's Tmall, JD, Temu, and digital/social platforms such as TikTok, Xiaohongshu, Weibo, Bilibili, and WeChat. Marketing Partners also supports product distribution to brick-and-mortar stores such as pharmacies, convenience stores, and supermarkets, as well as to major US retail chains operating in China. China such as Costco and Sam's Club. The marketing partners are developing a series of digital product promotion programs for select OPKO products, which are expected to contribute to NextPlat's e-commerce sales in China later this year. These marketing programs are likely to include leveraging well-known social media influencers in China, live videos/broadcasts on social media platforms, articles and product blogs aimed at introducing OPKO products to millions of consumers.
“Our unique e-commerce development program was created to provide American businesses with turnkey online sales, marketing and distribution access to the massive Chinese consumer market without the large international infrastructure investments typically required. China“We believe we can offer our customers a wider range of value-added services that will help increase their product awareness and revenue.” Charles M. FernandezChairman of the Board and CEO of NextPlat.
TMO Group (Health and food supplements, China Market, April 2024), rising income levels are driving a focus on health and wellness in China, where there is a growing interest in lifestyle and over-the-counter health options, as well as a rapidly growing middle class. The report cited data from Euromonitor International, which said that over the past five years, China's health supplements market (including vitamins and dietary supplements (VDS), sports nutrition, weight management and health, and herbal/traditional supplements) has grown by 1.2%. China It has steadily increased to approximately 387.9 billion yuan (about $53.3 billion) is expected to grow at a compound annual growth rate of 9.6% in 2023. By 2028, the U.S. dietary supplements market is expected to grow at a compound annual growth rate of 9.6% in 2023. China To exceed 440 billion yuan (about $60.5 billionThe TMO Group report states that the online channel is the most important channel for VDS products, especially cross-border imported products, and that in 2023, dietary supplements from the United States and Canada will be the most important channel. Australia It was the first choice for Chinese consumers.
“Today's new healthcare product marketing partnership China This expands your digital and physical reach to potentially include dozens of online platforms and brick-and-mortar retailers across the country. Importantly, you can offer valuable digital and social media promotion capabilities, delivered by a partner who has built a strong client portfolio. ChinaThis will allow us to significantly strengthen the marketing of OPKO's initial products.” David PhippsPresident and CEO of Global Operations, NextPlat;
NextPlat's e-commerce development program is Florida The Chamber of Commerce initially FloridaChina-based businesses and manufacturers are selling their products to potentially millions of new customers. The development program features NextPlat's turnkey global e-commerce solution, leveraging the capabilities and reach of key partners including Alibaba and its Tmall Global platform, as well as in-country marketing and distribution specialists who support cross-border solutions that enable global brands to reach Chinese consumers.
To learn more about NextPlat, please visit www.NextPlat.com, follow us on Facebook, X.
About NextPlat Corp
NextPlat is a global e-commerce platform company formed to capitalize on multiple high-growth sectors and markets, including technology and healthcare. Through acquisitions, joint ventures and collaborations, the company hopes to help businesses sell goods online both domestically and internationally, enabling its customers and partners to optimize their e-commerce presence and revenue. NextPlat currently operates an e-commerce communications division that provides voice, data, tracking and IoT products and services worldwide, and offers pharmacy and healthcare data management services in the United States. united states of america Through its subsidiary Progressive Care Inc. (OTCQB: RXMD).
Forward-Looking Statements
Certain statements in this release are forward-looking statements. These statements include the capabilities and success of our business and our products, services and solutions. Words such as “believe,” “anticipate,” “plan,” “intend,” “expect,” “project,” “should,” “will” and similar expressions, and all statements that are not historical facts, are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors, including our ability to launch additional e-commerce platforms and sell healthcare products. Chinaand the Company's ability to grow and expand as intended, any of which could cause the Company to not achieve some or all of its objectives, or the Company's actual results, performance (financial or operating) previously reported, including those expressed or implied by such forward-looking statements. More information on risk factors that may affect the Company and the realization of forward-looking statements is contained in the Company's filings with the Securities and Exchange Commission (“SEC”), copies of which may be available on the SEC's website at www.sec.gov. The Company is under no obligation, and hereby disclaims any obligation, to update the forward-looking statements contained in this press release.
No Offers or Solicitations
This press release is for informational purposes only and is not intended to and does not constitute an offer to sell or the solicitation of an offer to sell or buy any securities in connection with the proposed transaction between NextPlat and Progressive Care Inc. (“Progressive Care”) or the solicitation of any proxy, consent, vote or approval with respect to any securities, and is not a substitute for the proxy statement/prospectus or other documents that NextPlat or Progressive Care may file with the SEC or send to shareholders of NextPlat or Progressive Care in connection with the proposed transaction. No offer, sale, issuance or transfer of the securities will be made in any jurisdiction in which such offer, sale, issuance or transfer would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.
NextPlat Corp Media and Investor Contact:
Michael Glickman
MWGCO Inc.
917-397-2272
[email protected]
SOURCE NextPlat Corp.
