Neon Black Appointed Leela McLean We have strengthened our affiliate marketing department by appointing someone to the newly created role of Affiliate Marketing Director.
McLean joins from Dentsu, where he was affiliate marketing director, and previously held roles at News Corp, Groupon and Commission Factory, working on affiliate programs and partnerships for brands such as Woolworths Group, Shark Ninja, THE ICONIC and The Good Guys.
McLean said: “Affiliate marketing has evolved significantly over the years to become an essential part of any comprehensive marketing strategy. With 81% of brands incorporating affiliate programs in their marketing mix, it's a pivotal time for the sector.”
“I've had the opportunity to experience all aspects of affiliate marketing and am excited to offer my expertise to the talented team at Neon Black.”
The creative communications agency has built a robust affiliate marketing offering across the full range of affiliate channels, including content, loyalty and influencers, catering to a variety of verticals including home, lifestyle, beauty, food and technology.
Soraya KaravassyLeela McLellan, Director and Co-Founder of Neon Black, said: “Leela has been a key figure in the affiliate marketing industry since its inception in Australia. Her extensive network and deep understanding of the industry will be invaluable as we continue to bring together earned, owned and paid media for our clients.”
“For many years, Neon Black has successfully combined affiliate marketing with earned activity, striking a delicate balance between affiliate and editorial content. We have built strong relationships with affiliate networks and publishers, and strengthened our long-standing relationships with journalists and editorial departments.”
Karavassi continued: “Our unique approach has driven increased brand awareness, publisher engagement, conversions and revenue for our clients, and adding Leela will further strengthen our leadership in the space.”
“Neon Black's specialty is understanding the nuances of news, media and publishers. We develop customized, results-driven affiliate marketing strategies that resonate with our clients and drive performance. Our approach leverages decades of industry experience, contacts and relationships to generate impactful results and tell compelling stories that actually convert.”
McLean's appointment comes after the company was appointed PR agency for Sydney Markets, tasked with spearheading strategic communications activity across a range of brands including Sydney Flower Market and Paddy's Markets.
reference: Sydney Market Selects Neon Black as PR Agency
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Top image: Finbar Corral, Leela McLean and Soraya Karavassi
