LS Digital has announced the launch of DigiVerse 2.0, an innovative operations management platform designed to address critical gaps and hidden needs in digital business transformation and prepare brands for an AI-driven future. Digiverse 2.0, the next generation solution, is an innovative platform designed to help decision makers navigate business complexity.
One of DigiVerse 2.0's distinguishing features is its ability to make brands AI-ready. By capturing data in a structured format and maintaining historical data, DigiVerse 2.0 gives brands access to high-quality structured data that is essential for AI applications and future readiness.
Commenting on the release, Vinay Tamboli, CEO, Data & Insights, LS Digital said, “DigiVerse 2.0 empowers brands to transform their digital marketing operations and stay competitive in a rapidly changing environment by providing greater control, visibility and collaboration. DigiVerse is designed to dramatically improve productivity, enhance decision-making capabilities and prepare organisations for an AI-driven future.”
As digital business continues to evolve, it creates unprecedented opportunities for brands to innovate and excel. As consumers increasingly engage through digital channels, brands can capitalize on this shift to build stronger connections and drive growth. However, as digital business becomes increasingly complex and time-consuming, the “operations” aspect is still often neglected and receives less attention and priority. “In today's digital business environment, efficiency and rapid insights are essential. The current fragmented approach slows business velocity and hampers the ability of decision-makers to make rapid, data-driven decisions. Poor operational management of digital business can result in a 20% to 30% decline in revenue and impact brand image. Digiverse 2.0 is designed to streamline these processes and consolidate multiple tools onto one platform to increase the efficiency and effectiveness of your operations.” Vinay Tamboli Further comments.
DigiVerse 2.0 delivers a transformative approach to digital business:
- Streamline operations: For brands with multiple products, multiple agencies, multiple campaigns and multiple channels, DigiVerse minimizes the time decision-makers spend on coordination and follow-up, allowing them to focus on strategy and data analysis.
- Reduce reporting delaysDigiVerse accelerates the reporting process, providing timely, accurate data needed for decision making, helping to prevent lost opportunities and revenue.
- Minimize manual processes: By reducing manual processes and reliance on Excel sheets, DigiVerse increases data accuracy and reliability.
- Increased visibility and controlDigiVerse gives decision makers a comprehensive view of campaign progress, budget status and overall workflow, improving transparency and accountability.
- Fostering collaborationDigiVerse supports end-to-end digital business operations including media planning, change tracking, approvals, repository management and agency payment monitoring.
- Data Integration for Advanced AnalyticsDigiVerse enables the creation of a marketing data lake and facilitates the use of AI and ML applications for deeper insights and optimization.
Digiverse 2.0 accelerates the time it takes decision makers and marketers to get to solutions, significantly improving business outcomes. DigiVerse 2.0 aims to bridge that gap and streamline digital business operations by embedding best practice processes into the platform and facilitating multi-disciplinary collaboration between business, marketing, IT, security teams, agencies, and partners.
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