DUBLIN, July 05, 2024 (GLOBE NEWSWIRE) — The report “GenAI and Social Media Marketing: How Technology is Transforming Strategy – and Not Transforming it” ResearchAndMarkets.com Recruitment.
Time-pressed social media marketers are using generative AI (genAI) to assist with a variety of tasks, including brainstorming, data analysis, storyboarding, etc. But the technology has potential issues and limitations, and human assistance and guidance is still crucial.
Important questions: How can marketers leverage genAI in their social media content creation methods, strategies, and workflows?
Key Stats: According to the Fall 2023 CMO Survey, more than half (54.6%) of companies using genAI for content creation also use it for social media.
Key report highlights:
- 2. Exportable files that are easy to read, analyze and share.
- 4 Charts: Simple, reliable data for presentations and quick decision making.
- Seven Expert Perspectives: Insights from industry and corporate leaders.
Key topics:
- executive summary
- Social media marketers aren't shying away from genAI tools
- GenAI is already widely used by social media marketers, particularly for content creation.
- GenAI is also used for data analysis, influencer marketing and paid social campaigns.
- GenAI poses serious risks that marketers should consider
- Three takeaways for social media marketers
- interview
- source
- Media Gallery
chart
- Marketers are using AI to help brainstorm, create, and edit social content
- Influencers use GenAI for sponsored content
- Nearly half of companies using generative AI use it for social media purposes
- A majority of U.S. adults believe AI will exacerbate online misinformation
For more information on this report, please visit: https://www.researchandmarkets.com/r/puln20
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