Email remains the leading outbound marketing channel with a 78% usage rate, and industry-specific benchmarking reveals key trends and performance insights.
NEW YORK, NY / ACCESSWIRE / July 10, 2024 / New research from Selzy provides a comprehensive analysis of email marketing performance across industries. By examining over 40 billion emails sent by Selzy users between 2020 and 2024, the study uncovers key trends, effectiveness, and industry-specific benchmarks that marketers need to understand.
Email Marketing Performance by Industry
The survey shows that email marketing continues to be a crucial tool for businesses, with adoption and performance metrics increasing across most industries. Survey data sheds light on how different industries are leveraging email marketing and what trends are becoming critical to success.
Key findings:
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Advantages of email marketing: Email has grown 15% over the past year and remains the leading channel for outbound marketing with a 78% usage rate.
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Delivery rate: The average delivery rate is improving, rising from 94.26% in 2020 to 96.43% in 2024. The tourism and travel and non-profit sectors have delivery rates above 98%.
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Bounce Rate: The overall average bounce rate was 1.98%, with the Marketing, E-commerce, and Media & Publishing industries having the highest bounce rates.
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Growth of e-commerce: The e-commerce industry saw the biggest improvements, with deliverability increasing by 10.28% and bounce rate decreasing by 0.7%.
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Open rate trends: Since 2020, total open rates have declined slightly (-8.6%) but have seen a notable increase (17.8%) between 2021 and 2023. Media & Publishing recorded significant growth of 60.8% after a decline in 2021.
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Unsubscribe Rate: In 2023, churn rates in the education and marketing verticals dropped significantly by 35% and 35.7%, respectively.
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Spam rate: Overall spam rates saw a notable decrease of 44.4% in 2023 compared to 2020, signaling improved email practices across the industry.
methodology
The study analyzed over 40 billion marketing emails sent by Selzy users from 2020 to 2024. It also looked at industry averages from a variety of sources, focusing on areas where Selzy has enough data to make reliable conclusions. The study assessed email performance trends from 2020 to 2024 to provide a thorough understanding of how email marketing has evolved.
To provide a comprehensive overview of email performance across various industries, public data from 2023 and Selzy data from 2020 to 2024 were leveraged. The analysis includes industry and business reports, as well as research from trusted sources such as Statista, Litmus, Accenture, Grand View Research, academic journals, etc. This combination of data and expert insights provides valuable recommendations for improving email marketing strategies across various industries.
It's important to keep in mind that these are average metrics. The success of your email campaigns will vary greatly depending on factors such as your domain's reputation, the quality of your contact list, and the content of your emails.
contact address: Celsey Press Team
Email: [email protected]
Website: selzy.com
Full study results: https://selzy.com/en/benchmarks/email-marketing-benchmarks-research-by-industry/
contact address
John Smith
Celsey Press Team
[email protected]
+1 (929) 235-12-93
sauce: Selsey
View the original press release at newswire.com
