York University's School of Continuing Education is accepting applications for its Digital Marketing Analytics Certificate program, scheduled to launch in January 2025. The six-month certificate course, as reported by Shiksha, is designed to meet the growing demand for expertise in digital marketing analytics and equip students with the skills they need to analyse data for actionable insights.
Jason Rivarola, head of performance media and marketing technology for a major Canadian retailer and member of the program’s advisory board, highlighted the importance of the program: “As the demand for data-savvy marketing professionals continues to grow, York University’s School of Continuing Learning has introduced a program that is critically important for today’s digital marketer,” said Rivarola.
Rivarola further highlighted the impact of the programme, saying, “The curriculum is designed to bridge the gap between traditional marketing knowledge and cutting-edge data analytics, equipping students with the essential skills to excel in the digital age. This programme is a crucial step in demystifying data for marketers.”
The course is designed to take marketing professionals from basic analytics to advanced skills and prepare them for senior roles. The upcoming trends of automation and AI are expected to increase the demand for professionals with advanced analytical skills.
Release Date: Wednesday, July 10, 2024 8 PM IST
