Facebook is the most popular social media platform used by store managers to engage with customers.
Email marketing, social media, and text messaging continue to gain momentum as retailers’ most commonly used digital marketing tools.
That's according to the latest retail sentiment survey from retail property management company Levin Management, which found that the percentage of respondents using these tools is the highest it has ever been and is up significantly above their respective three-year averages. (The survey was conducted among retail managers across Levin's 125-property, leased and managed portfolio of more than 16 million square feet.)
Nearly all respondents (83.0%) say they use email marketing, up from the three-year average of 77.5%, 80.3% say they use social media, up from the three-year average of 73.9%, and 64.6% say they use text messaging for marketing purposes, up from the three-year average of 53.4%.
“These numbers indicate that retailers are adopting these technology tools at a level we've never seen in our research before,” said Melissa Sievright, vice president of marketing at Levin Management. “Email, social media and text messaging are all 'tried-and-true' channels for reaching consumers. It's encouraging to see tenants leveraging them for engagement.”
For survey participants who have incorporated social media into their marketing mix, Facebook (89.7% usage), Instagram (76.5% usage) and TikTok (32.4% usage) remain the three most popular platforms.
