Digital Marketing Director (Interim)
Come as you are.
As the great Kurt Cobain* once said, “Just come as you are.” BMG is committed to providing equal employment opportunity and values diversity in all its forms. Equal opportunity is deeply rooted in our core value of fairness, and we are committed to creating a truly inclusive work environment where everyone can thrive. If you're great at what you do, come as you are.
All applicants to BMG will be treated equally regardless of age, disability, gender identity or expression, marital or common-law status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain's publishing catalogue, including the 1992 single “Come As You Are.”
Digital Marketing Director (Interim)
Nashville, Tennessee
BMG's Digital Marketing department is an award-winning global team at the forefront of artist campaigns, spearheading them with specialist knowledge in social media, audience development, online advertising, CRM, global activation and marketing innovation. The department collaborates with our marketing, product, streaming and analytics teams, working closely with artists and technology partners.
As part of this team, this role will temporarily oversee the digital marketing staff and infrastructure for the Nashville office, managing frontline recording signings primarily in the Country Music space. Your primary responsibilities will be to head up the digital marketing team in Nashville, leading social media, online advertising, audience and fanbase development, CRM and online activation. You will be responsible for managing the team, priorities, internal stakeholders and external partners to create opportunities and contribute to the digital growth of BMG Nashville.
What you do.
- Strategic Digital Marketing Leadership for Nashville Recorded Music.
- Team leadership and development for growing teams.
- Strategy and innovation for social media and connectivity platforms, including social gaming, fan clubs and new technologies.
- Together with the business development team, we manage partner relationships with the Meta platform, TikTok, Snapchat, etc.
- Discord and other connection platforms.
- Individual campaign success and overall territory thinking and planning.
- CRM, data capture, fan to fan marketing and direct to fan marketing (including GDPR and data protection compliance).
- Website and landing page management including GDPR and data protection compliance.
- Manage the tools and systems BMG has available for digital marketing.
- It will be the escalation point for artists, their management and insiders regarding Nashville projects.
- It represents BMG's core values.
- Integrate with your marketing and streaming colleagues.
Must-have items
- Digital marketing knowledge and expertise in social media, audience development, online advertising and digital activation.
- Music industry campaign and marketing experience.
- Team leadership and development experience.
- Department management experience.
- Partnering experience including proposal and CMS experience.
- Business acumen including budgeting and understanding revenue streams.
- Experience and/or in-depth knowledge of Country Music.
Useful things to have
- Experience as a well-known artist and understanding of a large fanbase and fandom.
- Digital marketing, marketing, or platform-specific qualifications.
- Knowledge of technology and understanding of upcoming trends.
- Analytical thinking and understanding of data and statistics.
- Key account relationships with relevant partners.
What are the benefits to you?
- Enjoy flexibility with a hybrid setup: 3 days in the office, 2 days remote.
- Start your weekend early with Summer Fridays.
- Take advantage of development opportunities like mentorship programs and LinkedIn Learning to maximize your potential.
- Get inspired by talented artists in showcases and playbacks.
Salary Range
$85,000-90,000 per year
The salary ranges listed above will vary depending on factors such as work experience, qualifications and business needs.
Interested? Click the link to apply!
We are an E-Verify Employer, for more information please click on the following link:
E-Verify Participant Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
About BMG
Founded in 2008, BMG is the world's fourth largest music company and the first new global company in the streaming era of music business, combining a record label and music publisher in one. Named one of the most innovative companies in the world by Fast Company in 2020, BMG's selling point is unique and relentlessly focused on fairness, transparency and service for its artist and songwriter clients. With 20 offices in 12 major music markets, BMG currently represents more than 3 million songs and recordings, including many of the most famous and successful catalogs in popular music history.
BMG's innovative approach includes music production, film, books, artist management, merchandise, neighboring rights, live performances, music publishing and recordings on the same service platform.
BMG is part of Bertelsmann, an international media, services and education company. Bertelsmann's content businesses include broadcaster RTL Group, book publisher Penguin Random House and magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to maximizing artist revenues, BMG strives to be the best company to do business in the music industry. www.bmg.com
Company: BMG Rights Management (US) LLC
Country: united states of america
State/Region: Tennessee
city: Nashville
post code: 37203
position: Nashville, TN, USA, 37203
