1. Features and Functions
There are many platforms out there, so before researching countless companies, it's best to decide what your needs are and what features and functions you must have. Pay particular attention to design, available templates, pricing, and ease of use. If you're managing multiple campaigns, consider automation and analytics. You can look at metrics like click-through rates, open rates, and unsubscribe rates.
2. User-friendly interface
If you're not very familiar with email marketing, look for a platform that's easy to use, or at least easy to learn. Some platforms are designed with professional email marketers in mind. If you're not yet familiar with email marketing, search for user reviews to determine which platforms are intuitive, accessible, and easy to understand. Determine which platform is easiest to use and customers respond to best.
3. Automation Features
Take a closer look at our automation features. See how our easy-to-build workflows and triggers can help you optimize your email campaigns. According to HubSpot, “71% of B2B marketers say they use automation for their email marketing efforts” and “the number of email users worldwide is [reach] With the world population expected to reach 4.6 billion by 2025, which is more than half of the world’s population, automation will not only reduce your workload but also benefit your customer base through regular, top-of-mind communications.
4. Integration with other tools
Email marketing alone won't win you new business. However, you'll get better results if you optimize your email marketing by integrating your campaigns with social media, blogs, CRM, or ecommerce platforms. Look for platforms that offer integration opportunities so you can tweak your tools and make them work in a way that works for you.
The ability to call a customer support representative to troubleshoot an issue can make or break your business. If possible, peruse review websites in your area and abroad to see what others are saying about the product and their experience resolving issues. You can find honest reviews on TrustRadius, TrustPilot and Which?, for example. Look for reviews about the competence and professionalism of customer support, check whether you can contact them through your preferred means of communication, and make sure customer service is included in the plan you choose.
