Check out these 5 easy email marketing tips for musicians. By implementing these techniques, musicians can expand their audience, engage with more fans, and
Promotional activities.
by Joseph Longo From Bandzoogle
You might be wondering if email marketing still makes sense for musicians in the age of social media and streaming platforms. In fact, email subscribers remain the gold standard for building a solid, engaged fanbase. Unlike social media followers, your email list belongs to you and allows you to connect directly with your fans without algorithms getting in the way. Using an email list is also a key strategy for properly marketing your music.
Collecting email addresses should be a top priority for your music website, which is why a well-designed website with a strong CTA to subscribe to your email list is essential. By providing valuable content, you can motivate your fans and potential fans to subscribe to your email list, keeping them updated about your latest releases, shows, and exclusive offers.
Here are five effective email marketing tips for musicians to grow your email marketing list, along with tips on implementing each one.
1. Offer your fans the content they want in exchange for their email address
One of the most effective ways to grow your email list is to offer something of value in exchange for an email address. You can do this directly through our mailing list signup form feature, or you can set specific tracks or albums to “Free – Email Address Required” so that people can provide their email address in order to receive a free download.
Here are some ideas for what you can offer your fans to encourage them to subscribe:
- Free Download: They offer free tracks or entire albums in exchange for your email address.
- Exclusive Offers: Offer product discounts or special bundle deals.
- Sample Packs and Beats: If you're a producer, offer a sample pack or beats in exchange for your email address.
By offering something that your fans value, it creates a win-win situation: they get exclusive content and you gain new email list subscribers.
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2. Create tutorials, videos, e-books and sheet music
Another way to build an email list is by offering educational or exclusive content. Play to your strengths and give your fans interesting (but easy to create) options.
- Tutorials and videos: Create and share tutorials on how to play songs, how to produce music, or other related topics. You can also offer behind-the-scenes vlogs and members-only videos of practices and gigs. You can get very creative with the type of content you offer. These days, it's easier than ever to set up your phone to collect videos for your fans. Consider buying a smartphone tripod online. They're cheap and can help a lot in easily creating video content for your website.
- E-books and Sheet Music: We will provide you with an e-book or sheet music for your song.
Consider adding a members-only page to your website, where fans must enter their email address to access exclusive content on your page. This not only makes it more valuable to your fans, but it also helps you build a more engaged fanbase.
3. Encourage your subscribers to share and forward your email
Your current subscribers on your mailing list can be your best advocates. Encourage them to share and forward your emails to their friends. You can add a short note at the end of your email encouraging others to forward it if they think it might appeal to them. You can also add a note to your email signature asking people to sign up for your mailing list.
You can also motivate your subscribers to spread the word by offering them an incentive for referrals, like exclusive content or a discount in your store.
Add a clear call-to-action (CTA) to your website header to make it easy for your visitors to sign up for your email list. It's one of the first things your visitors will see when they land on your site. This can be done in most design themes using Bandzoogle's “Call-to-Action Header” feature.
Your CTA could say something like, “Join our mailing list to receive exclusive updates and free downloads.” Make it stand out and clearly explain the benefits of signing up. Make sure your button uses a clear font, easy-to-read text, and a contrasting color.
5. Use a Landing Page
Landing pages are extremely effective for growing your email list. A dedicated landing page is focused solely on getting visitors to sign up, with no distractions. You can use your landing page to highlight the benefits of joining your mailing list and talk about the exclusive content subscribers can expect.
Once you have your landing page set up, focus on driving traffic to it. This is a great way to encourage fans you can only reach through social media. This engagement allows your fans to support you in a more tangible way. Once your fans are on your mailing list, you can contact them directly instead of hoping to see updates in their feed.
For tips on creating an effective email opt-in landing page, check out How to Build Your Email List with Landing Pages.
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Building an email list takes time and effort, but it's one of the most valuable assets a musician has. By providing relevant, exclusive content, encouraging subscribers to share your content, and making it easy to sign up, you can steadily grow your list and cultivate a loyal fanbase.
Remember, a well-managed email list is a direct line of communication to your most engaged supporters, so take the time to grow and nurture it wisely.
