The Affiliate and Partner Marketing Association (APMA) has announced the 2024 edition of Publisher Survey.
For UK affiliates, this is a great opportunity to share experiences, frustrations and passionate opinions about the industry.
Last year's survey results A number of interesting facts emerged about the overall opinion of UK-based affiliates.
Publishers, for example, expressed overwhelming dislike for a zero percent commission rate: More than a quarter of respondents (27%) said they would “definitely” stop doing business with advertisers that use their company, and a third (33%) said they would “probably” do the same.
We also asked how affiliate partners prefer to be called. 4 in 10 partners preferred to be called “Publishers,” which tended to be coupon providers, cashback, bloggers, loyalty sites, etc. Technology providers chose “Partners.”
So what will emerge from this year's research?
The APMA asks about key challenges, fairness of advertiser fees, Google's influence, fraud, cookie consent, GA4 and more.
Express your concerns now and let advertisers know what you want in the future. Together, we can build better standards for the industry.
“Every industry needs to know its size and economic impact, and for the first time in a decade, we have hard numbers to show the growth of affiliate marketing over the past few years,” said APMA founder Kevin Edwards.
“We will also survey hundreds of publishers, agencies and advertisers to layer in key insights on key developments in tracking, attribution, AI and cookies. We want our annual Affiliate Marketing Survey to be the cornerstone study for monitoring the progress of affiliate and partner marketing channels.”
Conduct research here.
