Allied Market Research has released a new report titled “Loaded with Opportunities for Investors | Email Marketing Software Market to Reach $3.3 Billion by 2031”. The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segments, Porter's five forces analysis, and competitive landscape. The study is a helpful source for market players, investors, VPs, stakeholders, and new entrants to understand the industry thoroughly and determine the steps to gain competitive advantage.
Surge in need of cheap digital advertising, growing popularity of targeted and personalized marketing, exponential increase in internet penetration across the globe, and increasing use of artificial intelligence and digitization are driving the growth of the global email marketing software market. Widespread changes in activities such as product launches, advertising, marketing, promotions, and media spending among various companies during the pandemic have positively impacted the market growth.
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The global email marketing software market is valued at USD 1.2 billion in 2021 and is projected to reach USD 3.3 billion by 2031, growing at a CAGR of 10.9% from 2022 to 2031.
The report offers a detailed segmentation of the global Email Marketing Software market based on channel, deployment mode, application, end-use vertical, and region. The report offers a comprehensive analysis of all the segments and their respective sub-segments with the aid of graphical and tabular representations. This analysis will help the market players, investors, and new entrants to determine and devise strategies based on the fastest growing segments and highest revenue generation highlighted in the report.
The complete overview can be accessed here: https://www.alliedmarketresearch.com/email-marketing-software-market-A31036
COVID-19 Scenario:
● The COVID-19 pandemic has positively impacted the growth of the global email marketing software market due to increased internet penetration among people during the lockdown.
● Governments implemented lockdowns and imposed strict social distancing restrictions to curb the spread of the virus, which forced people to stay indoors and ultimately led to an increase in internet penetration.
● This resulted in rapid changes in business activities such as new product launches, advertising, marketing, promotions and media spending, which led to a surge in demand for email marketing software.
● Countries such as the US, UK, Germany, Canada, Russia, China, Japan and India have been active in increasing the impact of email marketing tools during the pandemic.
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Based on the deployment model, the cloud-based segment is expected to hold the majority of the market share in 2021, accounting for nearly three-quarters of the global email marketing software market, and is expected to maintain its leadership position during the forecast period. Moreover, the same segment is expected to register the fastest CAGR of 12.79% during the forecast period. The report also analyzes the on-premise segment.
By channel, the B2B segment is expected to hold the majority of the market share in 2021, accounting for more than two-thirds of the global email marketing software market, and maintain its leadership position during the forecast period. Moreover, the same segment is expected to register the fastest CAGR of 11.97% during the forecast period. The report also analyzes other segments such as B2C.
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Based on region, North America is expected to dominate the market share, accounting for around two-fifths of the global email marketing software market in 2021, and maintain its leadership position during the forecast period, while Asia Pacific is expected to register the highest CAGR of 13.56% during the forecast period.
Key companies analyzed in the global email marketing software market report include weber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. (Mailchimp), Jivox Corporation, Salesforce.com, Inc., and Zoho Corporation.
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