For the modern internet user, digital marketing does not need any formal explanation. It is a highly effective form of marketing available in the market today. By utilizing it, you can be sure to get more leads, conversions, subscriptions, and more.
So, without further ado, let’s see what these marketing tips are.
Top Marketing Ideas
1. Create a personalized message
One of the most important factors in running a successful marketing campaign is understanding your audience: what they like, what they expect from your brand, what products they're interested in, what other brands they're interested in, what content they engage with most, etc. You need to create content in a way that makes your audience feel like they've learned something valuable, and at the same time, they become closer to your brand (i.e. loyal). Always be transparent and respect your users' privacy.
Using behavioral segmentation data, actions like non-converting page views and cart abandonment, you can create personalized messaging for those audiences, making your brand more human.
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2. Use data to drive creativity
The right combination of ad copy and creative can do wonders for your brand. It's just as important as where you place your ad or what audience is seeing it. To do this, you need to analyze metrics related to your creative to understand what's working well and what you need to modify to make your creative better. From there, you can create new designs that can address the issues you're facing and improve the underperforming metrics.
Even large organisations like Facebook and Google use algorithms to determine the right combination of ad copy and creative to ensure the best conversion and click-through rates.
3. Focus on original research
Doing your own research on emerging technologies and trends allows you to present your data creatively. Use infographics and other graphics. Your own research gives your data a unique perspective and makes it easy to share.
Because it's easy to share, it can also significantly increase the number of backlinks sent to your site from authoritative websites – a key factor in increasing the number of subscribers you can gain.
4. Update your content
Like all things, eventually the number of people visiting your website i.e. your website traffic will decline. That is where updating your content comes in. With some simple tweaks and updates, you can refresh your content in Google rankings and keep it from declining.
This is much cheaper than creating new content, and these updates will help increase organic traffic and introduce your content to new audiences.
5. Guest blogging
Guest blogging gives your brand the opportunity to collaborate with bloggers and other influencers in your industry. You can leverage the expertise these people offer to drive more traffic to your website. By collaborating with them, you can also promote your content to a whole new audience who may enjoy it. These new users can become leads and even customers.
6. Use video
One of the most important marketing tips we can offer is to keep the focus on video content.
If you don’t use video, you’re missing out on an opportunity to attract a larger audience to your brand, so why would you want to miss out on one of the most important forms of advertising?
Videos like testimonials, tutorials, and behind-the-scenes footage strengthen your connection with your audience and make them more likely to invest in your brand.
7. Run a live stream
Live streams provide a platform where you can create content in almost no time and fully engage with your audience, and they can create more impressions than traditional posting formats.
Read on to discover other marketing hacks you can use.
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8. Make an explainer video
Make complex concepts simple with explainer videos. Explainer videos make them more understandable for beginners and at the same time help your brand or website become popular among users. Moreover, with the growing attention on video content, your content will also get a boost from Google. These videos will also help you increase your SOE and marketing opportunities. You can also compile these videos into a series and publish them on YouTube and other learning platforms.
9. Hosting or participating in a podcast
Podcasts offer brands a unique platform to engage with their audience, start their own podcast, or join an existing one. The more audience that joins your podcast, the more traffic you will get to your website. By joining an existing podcast, you can attract a whole new audience that may already be interested in products like the one your brand offers. The more an established podcast's audience trusts them, the more likely they are to charge you.
10. Focus on local SEO
Focusing on Google My Business tools helps you manage your brand's online presence. It also manages maps and search results. Local SEO helps your brand stand out when users search for related terms on search engines. This increases your exposure to local users and leads to more leads.
11. Set up automated email campaigns
Use automated email campaigns to reduce the time you spend on manual tasks like sending emails, which also significantly increases the number of emails you can send, and gives you more conversion options and higher conversion rates.
12. Test Augmented Reality
AR offers users more personalization options that increase interactivity, which in turn increases user interest in your brand and makes them more likely to purchase your product. It also gives users an opportunity to preview your products and services before actually purchasing them.
13. Use Smart Bid
With Smart Bidding, Google uses machine learning to analyze your data and optimize your bids in real-time. Google learns from past data to use the right bidding strategy, see how effective it is, and keep optimizing. Finding the right combination helps you get more leads and more conversions.
14. Use UGC
Another general marketing tip we can offer is to remember how important it is to leverage user content.
Like comments and user reviews, UGC (User Generated Content) plays a vital role in SEO and improving user experience. UGC also allows you to provide regular updates to your audience. These regular updates also help Google notice your site and improve your search engine ranking.
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15. Gamification
Gamifying your content with loyalty programs and contests can increase audience engagement and also encourage them to like, share, and comment on your content.
What's next for you?
Now that we’ve covered some of the most important marketing tips for 2020, you’re ready to take the next step and thrive in digital marketing by joining Simplilearn’s Digital Marketing Associate Masters Program.
This course gives you a comprehensive understanding of popular tools like Crazy Egg, SEMrush, Feng-GUI, MailChimp, Buffer, etc. This course is also a great preparation tool for OCMA, Google Ads, Facebook, HootSuite, and HubSpot exams.
Have questions? Post your questions in the comments section of this marketing tips article and one of our experts will get back to you shortly.
