One of the most effective social media channels in digital marketing is email marketing, which has the potential to take your business to new heights. Email marketing is a practice where companies send promotional emails to their customers. Having a list of commonly asked email marketing interview questions is essential to your success in the interview. So, let's get started by compiling a list of the most commonly asked email marketing interview questions and answers, from beginner to advanced level.
Basic email marketing interview questions
1. How can you stay on top of the latest trends in email marketing?
There are plenty of resources to keep you up to date in the world of email marketing. Pardot/Salesforce specific products include DRIP and Spot for Pardot. General email marketing news can be found at Litmus, HubSpot, Tax for Email, and Braze.
2. How do you manage your workload? What project management methodology do you use?
With so many responsibilities and resources to coordinate between team members, managing the workload is crucial. Using a project management platform like Asana or Monday can help ensure your campaign is completed on time and within budget.
3. What interests you about email marketing?
Why did you decide to focus on email marketing? This is another way of asking the question. How has email marketing influenced your professional path? And how has it impacted your personal life? What first got you interested in email marketing? Maybe it was the result of an email campaign, email design, or maybe you were just thrown into that world and fell in love with it.
4. Can you give us an example of a successful email marketing campaign you have worked on?
You should always have a sample use case in your “back pocket”: Explain the goal of your email campaign, who it was for, and what components you used to create it (email, landing page, ecommerce) To what extent did it achieve the goals you set for yourself?
Advanced Email Marketing Questions
5. What is the difference between a hard bounce and a soft bounce?
A undeliverable status, also known as a soft bounce, can be caused by a variety of factors, including a down server, an overflowing recipient's inbox, or an incomplete setup.
A permanent undeliverable state is called a “hard bounce” – it could be due to an incorrect email address or deleted inbox, for example.
6. Mailability vs. Deliverability: What's the difference?
The terms “mailability” and “deliverability” are often confused. They refer to whether an email will reach the inbox of the intended recipient. However, there are some differences between these terms.
Emailability: Shows how well connected you are with the people you want to hear from. Do you have their permission to email you? All it takes is “consent.”
Deliverability: The ability of a message to arrive in a recipient's inbox at a specific date and time. Even with consent, there are unpredictable factors that can prevent an email from being delivered.
7. What is the difference between demographic and firmographic data?
The term “demographics” refers to information about a specific person. This would be contact-level data in your CRM. Examples include age, gender, occupation, etc.
Company-specific data is called “firmographies” (companies). This is account-level information in CRM. In B2B marketing, account-based marketing is the primary driver for segmentation.
Email design interview questions
8. Do you have a strong understanding of HTML, CSS, and interactive email elements?
Be honest about your understanding: If you're not employed as a developer or designer, most email campaigns can be created using drag-and-drop tools, other than the occasional tinkering with HTML snippets.
9. Did you design your emails responsively from the start?
Again, this won't be a big issue unless you're moving into a developer-designer role. Explain why responsive emails are so important in an email marketing platform and how you've used responsive template design to achieve that goal.
10. What factors should be considered for email accessibility and accessible design?
People with visual, speech, motor, hearing, cognitive or other disabilities, or even those with a broken limb, can use “accessible” information without encountering barriers that prevent them from completing a task.
Email writing interview questions
11. When is the best time to send an email?
Emails should be sent in the mornings and on weekends, so the time you need may vary depending on your client's location and preferred time zone. The best time to send emails is when your customer is in their time zone and your server is online.
12. What is the most effective method for email subject lines?
The subject line of an email is important for any business as it determines whether a customer finds the email interesting or not. By including 50-70 characters of specific, concise, and compelling text, you can increase a customer's interest in investing in your business.
To avoid your email ending up in the spam folder, make sure your email is error-free and doesn't contain any important information about the recipient.
13. How often do you email your customers?
If you bother your customers with frequent or daily emails, they may get annoyed and lose interest in your brand. To increase customer engagement with your business, do not send more than three emails per month, spaced three days apart.
14. What marketing platform did you use for email performance reporting?
Email marketing performance can be reported on at many levels. Built-in reporting is a feature of email marketing platforms (usually WYSIWYG). When it comes to analytics systems, some companies go a step further by building a holistic picture, such as Salesforce's B2B Marketing Analytics, Tableau's Power BI, or Datorama.
15. Define marketing attribution and campaign impact?
Recording every marketing touchpoint a customer has with your brand is called marketing attribution, and most CRM and marketing automation platforms provide this information in the form of an activity timeline on the user's account record.
An attribution model specifies how the revenue generated from a sales contract should be distributed among numerous touchpoints (campaigns). According to the model, touchpoints (first touch, last touch, even distribution) are weighted according to their importance, which ultimately determines the marketing ROI.
Salesforce Campaign Influence does exactly what we said it would do. It links your Salesforce opportunities to the campaigns that helped create them. All you need to do is connect the link between revenue from sales and your marketing data.
More email marketing interview questions
- What is the scope of email marketing automation?
- Can you explain the CAN-SPAM Act?
- How can you improve your email subscriber list?
- How do I prevent my emails from being flagged as spam, and how efficient is my deliverability?
- List the laws that apply to email marketing.
- What do you see as the prospects and risks for email marketing?
Conclusion
Have you come across any unique email marketing interview questions during your job hunt? Let us know in the comments section below. Having professional certifications on your resume increases your chances of getting through the interview process. Take up a professional certification in Digital Marketing in partnership with IMT and learn all the essentials of digital marketing end to end.
