Sovrn, a publisher technology platform that helps content creators earn and keep more revenue, today announced the launch of a new publisher steering committee focused on commerce and affiliate marketing. The group will serve as a platform for collaboration, thought leadership and innovation to collectively tackle the biggest challenges in the affiliate ecosystem.
Comprised of top publishers including NewsCorp, Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group, New York Times Wirecutter, Bustle, DailyMail.com and Vox Media, the committee's mission is to provide guidance on developing the tools, technology and processes publishers need to maximize affiliate revenue while minimizing the overhead of highly fragmented workflows. Their input will serve as a roadmap for enhancements to the Sovrn Commerce platform that will help shape the future of online commerce.
“We have always believed that the best way to confront and address challenges in the publishing industry is to work collaboratively to find innovative solutions that will stand the test of time,” said Carla Cell, managing director of commerce at Sovrn. “Our goal with this steering committee is to provide a forum to shape the future of our commerce software and, more importantly, to engage our customers and partners in conversations that contribute to the development and sustainability of the industry.”
The Affiliate Marketer Steering Committee is made up of 10 executives from world-renowned publishing companies. The members who make up the committee are:
- Tory Brangham, Chief Commercial Officer, Dotdash Meredith
- Camilla ChoSVP of E-Commerce/Affiliates, Vox Media
- Lauren DickExecutive Director, DailyMail.com
- Jackie Goldstein, vice president of business affairs, New York Post
- Leigh Ann GrantChief Growth Officer, Babylist
- Leilani HanExecutive Director of Commerce, The New York Times Wirecutter
- Jamie MilesVice President of E-Commerce, Penske Media Corporation
- Megan MunteanExecutive Vice President of Commerce and Revenue Development, Bustle
- Mary Schulke, Associate Director of Affiliate Marketing, Walmart
- Jessica Spira, vice president, commercial affairs, Hearst Newspapers
Today's digital media environment faces significant headwinds. Rapid advancements in technology, such as advances in generative AI and constant changes to Google's search algorithms, are forcing affiliate marketers to adapt their business models, embrace new channels, and experiment with innovative approaches to digital commerce. To ensure long-term profitability, they need simple, yet effective tools that help them get the most value out of high-quality content and audience engagement.
“As the industry rapidly evolves, it's more important than ever for us to have an open dialogue with other leading affiliate experts and technology partners so we can learn how we can better deliver the best shopping recommendations to consumers,” said Gregory. Jamie MilesVice President of E-Commerce at Penske Media Corporation.
Over the next 12 months, the Steering Committee will meet regularly with affiliate marketing stakeholders representing publishers, merchants, and affiliate networks to explore industry challenges, identify opportunities, and exchange ideas on best practices to drive innovation. The group will also work directly with the Sovrn Commerce team to provide feedback on the Sovrn Commerce platform and identify opportunities to develop new features and capabilities that help affiliate marketers achieve their business goals and take control of their revenue potential.
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