We thoroughly research leading competitors in your industry to determine which products and services are best suited for your business. Our experts identify the factors that matter most to business owners, such as price, features, and customer support, and recommend comprehensive products to meet the needs of a wide range of small and medium-sized businesses.
We collect extensive data and narrow down our best list to products that are reputable, easy to use, have great features, and are affordable. We also check user reviews to ensure that business owners like you are satisfied with the services of our top picks. We use the same criteria when evaluating companies in specific fields, so you can confidently follow our blueprint for the best email marketing software in 2024.
Expert Score (10%): Our experts evaluate various aspects of each provider, including features, value for money, popularity, ease of use, etc., to give business owners an overall impression of the provider and decide whether it is the right choice for them.
Value (37%): When evaluating the overall value of a provider and product, consider key factors such as pricing transparency, monthly and yearly subscription costs, one-time fees, and whether there are any user limits or free versions set for each plan. This will help your business decide whether it's worth the cost of a particular product.
Core features (31%): Looking at a particular product's feature set will tell you what you need to know about its features and whether it has everything you need. For email marketing software, look at common features like the number of email sends, the library of templates and images, and an email builder.
Additional features (22%): Our experts also evaluate a wide range of features such as analytics, reporting, and email tracking, as well as drip campaigns, audience segmentation, and integration with social media and SMS.
