The new feature allows publishers to manage all their affiliate relationships in one place and ensure the highest EPC.
Boulder, Colorado, July 29, 2024 /PRNewswire/ — Sovrna publisher technology platform that helps content creators make and keep more revenue, today announced the release of Unified Optimization, a new feature that increases revenue by routing affiliate clicks to the highest earnings per click (EPC).
Unified Optimization is available to publishers using Commerce Unified, a comprehensive set of tools for managing and optimizing your entire affiliate commerce business.
“Affiliate link creators are losing money and wasting time manually checking merchant rates,” said Brian Lovett, VP of Commerce Products at Sovrn. “With Unified Optimization, we're revolutionizing affiliate marketing by consolidating all affiliate network and merchant relationships onto a single platform, maximizing revenue with unmatched control and efficiency. This marks a new era of power and precision for publishers, and we're excited to help them make more money.”
How it works: Sovrn's system continuously learns optimal rates and conversions based on connections across every affiliate network and 50,000 merchants. We use this continuous learning to automatically route traffic to the best affiliate paths in real time, ensuring publishers get the most revenue per click. With integrated optimization in place, publishers no longer need to choose between multiple affiliate networks with constantly changing rates and budgets – we do the routing and optimization for you.
Publishers can now enable integrated optimization to integrate all merchant relationships into the revenue optimization tool, ensuring that a publisher's direct relationships are factored into real-time routing decisions, maximizing revenue potential. Manual control settings are always available if a publisher wishes to exclude certain merchant traffic from revenue optimization. Integrated optimization ensures that publishers can maximize their revenue per click (EPC) with near certainty, whether through Sovrn's affiliate connections, the publisher's own network relationships, or direct merchant partnerships.
Unified Optimization is available immediately for existing Commerce Unified publishers, learn more here. Visit sovrn.com/commerce-unified.
About Sovrn
Sovrn provides thousands of online publishers with products and services that help them understand, run and grow their businesses. Sovrn is headquartered in Boulder, Coloradothe office is new york and London.
Sovrn serves thousands of clients deploying advertising, affiliate marketing and data products on over 80,000 websites, reaching over 500 million active consumers generating 40 billion page views daily. Since its inception, Sovrn has been a leader in online publisher technology and has been recognized by the IAB, JICWEBS and TAG for its role in fighting advertiser fraud. scam We are committed to transparency. For more information, please visit sovrn.com.
SOURCE Sovrn Holdings, Inc.
