Digital Marketing Coordinator Wanted
Job Type lifetime employment
Categories Markets and Partnerships
position Toronto
salary CAD 56,434 – 65,036 per year
Unless the successful candidate is appointed from an existing public sector position, the position will be filled in accordance with the public pay policy at point 1 of the relevant pay scale.
About us
At Tourist Ireland we promote the island of Ireland overseas. We are proud to connect millions of visitors each year to all that the island has to offer. Tourism is an industry that supports over 300,000 jobs across the island of Ireland and contributes greatly to the economy and local communities. We partner with our sister agencies, airlines, ferry companies, accommodation and visitor facilities to enhance the value of tourism and provide exciting and unique experiences for visitors. Established with the support of the Good Friday Agreement, Tourist Ireland plays a vital role as the north-south body for key industries on the island of Ireland, serving both Northern Ireland and the Republic of Ireland.
role
Working as a member of the Canada team in Toronto, the objective of this role is to support the development, execution and evaluation of effective online and offline integrated advertising campaigns to attract holidaymakers to the island of Ireland. The role will provide marketing and management support to the entire Canada team in the implementation and roll-out of the consumer marketing plan, working closely with the Manager Canada and partnering with the media/creative agency in a fast-changing environment, emerging digital platforms and technologies.
Note: This role involves travel and working outside of normal business hours.
Key Result Areas
- Support the delivery and evaluation of consumer marketing campaigns across all marketing platforms.
- We coordinate social media content across owned and paid channels, cultivate vibrant social communities, execute innovative social campaigns and ensure social is integrated into all communications. Analyze social media performance to optimize engagement, follower growth and retention.
- Create and schedule Canada-specific email marketing promotions and work with a central team to support automated email content and reporting.
- Update our consumer website (Ireland.com) to ensure content is relevant and up to date.
- Support PR and Trade Executives in the development of creative assets and ensure brand guidelines are adhered to in all activities. Work closely with team members to deliver a fully integrated and optimized program.
- Monitor campaign analytics using the Tourism Ireland BI dashboard, Google Analytics and other relevant tools and share learnings with the team for optimization.
- Assists with effective budgeting, control and reporting of assigned campaign resources in accordance with company policies and procedures.Provides office administrative support for finances and logistics.
- We will work closely with Fáilte Ireland, Tourism Northern Ireland and other key stakeholders to achieve our shared goals.
- Enter your consumer marketing activities into MARS, our internal reporting and evaluation tool.
- Ensure you adhere to your company's GDPR compliance policies and procedures for your area of practice.
- Prepare regular reports and presentations as required to report on projects and results.
- Any other duties as may be reasonably required by the company from time to time, which may include travel and working outside normal working hours, and may also be required to represent Tourist Ireland at consumer events, trade shows and educational trips.
- Any other obligations as may be reasonably required by the Company from time to time.
An essential person
Successful candidates must possess the following experience, knowledge, skills, abilities and qualifications:
- Minimum 1-2 years of specialized experience in a similar position.
- Relevant third level qualification.
- A self-starter and works independently while remaining a productive and positive team member.
- Excellent organizational skills and the ability to manage multiple tasks within a fast-paced environment, reorganizing and prioritizing as needed.
- Demonstrates great attention to detail and excellent management skills.
- Excellent IT skills.
- Demonstrates excellent written and verbal communication skills.
- Excellent analytical skills.
- A strong team player with a flexible approach.
- Ability to think creatively to generate innovative ideas and solutions.
- A positive attitude and a desire to grow and learn.
- All employees/candidates will be expected to be able to provide evidence that they live Tourist Ireland's values.
- respect
- collaboration
- Ownership
- Creativity
desirable
- Knowledge and experience working in a digital marketing environment.
- Knowledge and experience in using analytics tools such as Google Analytics.
- Knowledge of the island of Ireland and its tourism product.
Tourism Ireland is an equal opportunities employer. We strongly support diversity in our workforce. We are committed to having an inclusive and barrier-free recruitment and selection process and working environment. If you have been contacted for a job, please let us know about your required accommodations to ensure you have access to a fair and equitable process. All information received regarding your accommodations will be kept confidential.
Click the link to apply.
