VGM & Associates has promoted two marketing leaders, the member services organization announced in a March 22 press release.
Christa McNallen
Krista McNallen began serving as VGM's SVP of Marketing in April 2021, and is currently SVP of Business Operations.
Mandy Rogers has been promoted to Vice President of Marketing. Rogers previously served as VGM's senior director of marketing and communications.
Promotion allows VGM to achieve future goals
VGM has promoted McNallen to “provide a senior leader to ensure the entire team is focused on achieving VGM & Associates' strategic goals for the future,” the statement said.
“Mr. McNallen strives to develop KPIs.” [key performance indicators] scoreboards, milestones, communications, etc.,” the announcement added. “Her experience as a senior leader at VGM (and other companies), as well as her already established relationships with the VGM & Associates leadership team, make her the perfect person for this role.”
Mr. McNallen joined VGM in 2017 as Director of Marketing, Key Accounts and Services. He previously worked for an advertising agency, assisting with brand development and product launches in the manufacturing and medical device industries. Krista has also held positions in public relations, communications, and higher education. Masu.”
“We are very excited to have Krista in her new role as senior vice president of business operations,” Lindy Tentinger, president of VGM & Associates, said in the announcement. “Krista continues to demonstrate a strong passion for strategic planning and execution of key business objectives, and her ability to work collaboratively across VGM buildings will undoubtedly contribute to the greater good of VGM.” We look forward to her leading VGM & Associates into a new era.”
mandy rogers
Mr. Rogers, who currently serves as VGM's Vice President of Marketing, has been with VGM since 2017 and in the marketing department since 2019. “In her new role, she will lead and coach the marketing team to disrupt traditional ways of doing things in creative standards, marketing and communications.” Building the Paradigm, Simplifying the VGM Story, Member Success Team Developing materials for the VGM brand and building on the strength and influence of the VGM brand,” the announcement said. She said, “Before she joined VGM, Mandy worked in the fields of healthcare, sustainability, consumer products, AV/IT public relations, broadcasting, events, communications and marketing.”
“We are very excited to have Mandy in this new role,” said Dave Lyman, senior vice president of sales. “Her extensive background and ability to make meaningful connections aligns with our commitment to providing VGM members with effective business solutions.Mandy's new role will undoubtedly bring her to VGM & Associates. This will contribute to our continued growth and success.”
