A sports marketing expert said: as Real Madrid's iconic white shirt, or any other shirt worn by the first team, is worth an astonishing $280.5 million (260 million euros) a year.
Los Blancos shirts manufactured by Adidas are often touted as the most valuable in football, considering all their sponsorship deals.
In an interview with a Madrid-based newspaper asHowever, Miguel Ángel Hernandez runs a famous agency called. final scoreit was even better than that, saying it was the most popular property in all of sports.
Asked if Madrid's kit is the most valuable not only in football but in all of sports, Hernandez replied: “From the data I have, yes.”
“Right now, I would say we are at the top of the list, including that.” [above] It’s an American sport thing,” he added.
Asked to quantify this, Hernandez said the kit's current value is “about 260 million euros (about $280 million) after the new sponsors come in.”
With this, Hernandez was referring to IT giant HP, which announced its partnership with Madrid on February 2nd and announced that it will be the sleeve sponsor.
Around that time, when the agreement was about to be revealed, as HP reported that he will pay Madrid $75.5 million (70 million euros) per season.
in marcathey explained that Fly Emirates will hand over the same amount as the main shirt sponsor, while jersey provider Adidas itself will part with $129.5 million (120 million euros) per period.
Add this up to just over $280 million, or 260 million euros, which Hernandez gave up.
In the ranking of the world's most expensive kits, Hernandez puts Madrid's rivals FC Barcelona in second place with around $189 million (175 million euros), while Manchester City is “a little bit more expensive than Paris Saint-Germain.” Crosstown rivals Manchester United cost around $168. million (156 million euros).
Madrid currently have a huge lead, and Hernandez expects the gap to widen further with the arrival of Kylian Mbappé from PSG this summer.
“It's clear that signing a great, world-renowned star like him has a huge impact outside of the sports world,” Hernandez said.
“I'm sure we'll sell a lot of shirts, too. [leading to] Increased number of followers on social media networks and increased viewership of the team's games on television.
“It directly benefits current sponsors, attracts new suitors and benefits the club’s own brand. [the transfer] It will help Madrid grow even more and become even bigger,” he predicted.
