Quigley-Simpson, a leading independent full-service agency, today announced the launch of its affiliate Gantic (www.Gantic.com). This new venture is dedicated to creating a large-scale, data-driven, curated programmatic marketplace. The creation of Gantic was inspired by the industry's need to address the specific requirements of brands for reliable, brand-safe inventory backed by robust first-party and third-party reactive behavioral data.
“By combining our extensive experience in performance marketing with a focus on optimizing outcomes and the demands of modern marketers, we have identified and filled a critical gap in the market,” he said. states. Jeff Ratner, Quigley Simpson, President of Media, Analytics and Data. “Gantic was founded on the principle of direct response. Primarily, our most valuable audiences are those who respond more often, buy more products, and spend more money over time. This rating is based on carefully selected programmatic marketplaces: turnkey programs that operate without relying on cookies, adapt to multiple screens, and ensure privacy with protected data. This fueled our determination to establish a seamless solution for
Gantic leverages a curated list of publishers with responsive audiences. Focused on this, Gantic's marketplace is infused with real-time performance data that outperforms average benchmarks by 15-30%. The company plans to roll out a series of supported marketplaces in the travel, consumer goods, nonprofit, telecommunications, automotive, insurance, and financial services categories. The first programmatic He marketplace for diversity and minorities is set to launch later this month.
“The name Gantic is full of purpose. Born as an offshoot of Gigantic, the Gantic programmatic marketplace is built with a focus on impact and scale to reach highly targeted and sensitive audiences. This is achieved through a rich supply of efficient media.” Dalton ManginQuigley Simpson Chief Revenue Officer.
Leading Gantic's sales development efforts are: Zevi TillesHe is an industry veteran with an impressive track record having held senior positions at media and ad tech companies, including The Trade Desk.
